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Marketing

Pulse Turnkey healthcare optimization designed to maximize ROI in a dynamic landscape.

Agency Services Reach the right audiences, convert interest into measurable action.

Edge Activation Attract healthcare consumers online leveraging media providers and custom content. Guaranteed.

Care Finder Generate guaranteed leads through enhanced provider profiles and live agents managing patient intake.

Programmatic Zero-waste media solutions to efficiently target high-quality consumer and HCP audiences.

Choice Awards Find out how your health system ranks based on the perceptions of patients and providers.

Medscape Media Bolster brand awareness with display media targeted to the specialists most influential to your organization.

HealthHub Deploy award-winning, clinically reviewed articles, images, tools, and videos from our trusted health education resources.

HealthAdvisor Promote early intervention and reduce chronic conditions with personalized health risk assessments.

BrandAlert 360 Maximize reach to your target audience with multichannel messaging via onsite, app, and strategic email channels.

Referral Growth Targeting Reach high-value providers for increased referrals to specialty providers and crucial service lines.

Education

HealthClips Deliver video education guiding patients from diagnosis through treatment, discharge, and recovery.

HealthPrints Our comprehensive print education collection with more than 500 titles covering 20 therapeutic areas.

HealthInteractive Interactive AI-powered assistants guide patients and members through WebMD Ignite content.

Content Standards All 25,000+ health education pieces meet rigorous standards ensuring accuracy and accessibility.

Integrated for CRM Incorporate patient education directly into your Salesforce CRM for easy delivery and tracking.

Integrated for EHR Distribute patient education directly through your Epic, Oracle/Cerner, Meditech, or other EHRs.

Ignite on FHIR Reach patients with relevant education directly in their Epic EHR portal with Ignite on FHIR.

Ignite On-Demand Put patient education directly into your workflow, support regulatory requirements, and drive clinical efficiency.

Coach Enhance care workflows with evidence-based education and tailored resources improving member outcomes.

Direct to Patient Automated Education Automate timely educational outreach within the health journey through SMS/text capabilities.

TRUST IS THE NEW REFERRAL CURRENCY

The Referral Economy

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Organizations

Health systems Enhance efficiency, engage patients, and gain insights to strengthen brand performance enterprise-wide.

Health plans Attract and retain members while improving engagement and outcomes to increase satisfaction.

Health associations Grow membership and strengthen brand through consistent messaging for diverse audiences and initiatives.

Government Optimize engagement, outcomes, and costs, increasing satisfaction for military, veterans, at-risk populations.

Healthcare organizations We support diverse providers improving brand strength, patient engagement, efficiency, cost reduction, and growth.

Health marketing agencies Turn client goals into measurable wins your clients can see.

Rural communities Deliver scalable, affordable, clinically trusted health education that helps rural communities overcome access barriers and extend limited clinical resources.

Use cases

Marketing Leaders We empower marketing leaders with data-driven strategies delivering measurable healthcare growth.

Clinical Leaders We equip clinical leaders with health content and data-driven insights improving care continuity and outcomes.

IT Leaders We enhance interoperability, reducing manual effort while powering enterprise growth.

Finance/C-Suite Leaders We equip finance leaders with ROI insights maximizing spend, driving growth.

A collaborative operating model for rural health

Beyond point solutions

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Our customers

Success stories Reach the right audiences, convert interest into measurable action

Community

Help center Get instant answers, expert support, and resources to maximize your success with our solutions.

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Smarter growth strategy for Medicare Advantage plans

The Clinical Playbook

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About WebMD Ignite

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Exploring advertising in ChatGPT

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Resources and insights

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Blog

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health systems

Celebrating excellence in healthcare digital strategy: 2026 eHealthcare Leadership Awards

Great digital experiences do more than just look good. They help people find information, navigate care o...

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Healthcare discovery is going conversational. Is your strategy?

IntroductionHealthcare discovery used to follow a predictable path. A consumer felt a symptom, searched o...

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The month ends. The demand doesn’t. Rethinking health observance marketing.

Every October, breast health is everywhere. Every February, heart health takes center stage. And every Ju...

Insights

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Webinars

AI can answer. Can your digital experience provide guidance?

WEBINAR

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Guides/Ebooks/Whitepapers

Election-year attention crunch | Healthcare marketing guide

GUIDE

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health systems

Beyond point solutions: Rural healthcare's next model

WHITE PAPER

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