Attract, nurture, and retain patients and members through omnichannel outreach, precision engagement, superior brand reputation, and strong referral networks.
Boost your healthcare lead generation
Acquire the right healthcare consumers by targeting, engaging, and converting individuals as they seek care. Reach both consumers and healthcare providers by creating personalized messaging, and delivering ads on their preferred channels — all with the goal of lead generation.
Only WebMD Ignite:
- Guarantees targeted growth with 7:1 ROI and +36% improvement in new patient retention (on average)
- Showcases your brand, services, and providers to 80.9M monthly engaged visitors
- Has access to 99% of healthcare providers in the U.S.
Dynamically attract healthcare consumers across the internet, leveraging media providers and custom content. Guaranteed.
Showcase your brand and core services to consumers and healthcare professionals
Drive reputation, awareness, and consideration of your brand by contextually targeting online healthcare consumer and provider audiences. Leverage the leading online global destination to reach your consumers and deliver reference content, medical news, continuing medical education (CME), and conference coverage to providers. When consumers are ready to convert, and when relevant specialists are consuming content, your health organization is top-of-mind.
Activation Network Connected TV
Reach precise audiences to more efficiently increase the impact of your TV and video advertising.
Contextual Audience Targeting
Strategically target users with personalized ads on high traffic WebMD pages.
Empower consumers to actively participate in their healthcare journey
Healthcare marketing doesn’t stop at conversion. Satisfy and retain your patients and members by delivering better experiences throughout their health journey. Engage audiences on and off-site with quality content strategy, production, and distribution to promote population health and marketing initiatives at scale.
Take advantage of thousands of clinically-reviewed educational articles, images, interactive tools, and videos from our trusted collection of health education resources.
Promote early intervention and mitigate serious chronic conditions by providing sophisticated, personalized health risk assessments on a variety of conditions.
Engage patients and healthcare consumers with an interactive online and mobile tool that identifies possible conditions and treatments based on self-reported symptoms.
Build healthcare provider loyalty
Establish relationships with new providers, strengthen bonds with existing ones, and increase referrals. Maximize reach and frequency throughout our highly trafficked desktop and mobile editorial experiences, personalized invitations, and trusted email channels to engage your targeted healthcare providers and improve treatment outcomes for relevant patient populations.