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Medscape Media

Increase brand awareness for relevant specialists consuming content on Medscape, implement campaigns quickly, and leverage built-in audience targeting.

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Increase brand awareness with guaranteed impressions

Associate your brand with the latest content relevant to the specialists you want to connect with. As the foremost global destination for physicians and healthcare professionals, Medscape delivers cutting-edge content, medical news, CME, and conference coverage, reaching eight out of 10 physicians. Your brand gains unparalleled exposure with:

  • A verified healthcare professional database of 3.2 M
  • 83% of the database is engaged every month on Medscape
  • Daily average availability of 262M NPIs

Target to get the results you need

To ensure the delivery of impactful and precise advertising, we've developed sophisticated targeting methods to connect with specific audiences. These strategic approaches not only enhance the visibility of your message, but also ensure that it resonates with the right professionals. 

Targeted digital impressions

Specialty Targeted Media

Generate awareness with display media focused on a healthcare provider specialty audience to maximize your media budget.

Custom Targeted Media

Rotational display media targets your specified list and/or Medscape curated custom audiences across the Medscape network.

Content Triggered Media

Strategically display media to healthcare providers based on their actions on Medscape.

Activation Network Media

Reach healthcare providers by specialty on Medscape and across the web, efficiently and at scale.

Impressions and clickthrough report

See fast results with targeted impressions and clicks from key healthcare providers

Medscape Media can be implemented quickly, with an estimated time to launch of only five days. That makes it the perfect high-value/high-return solution for key dates when your organization needs extra growth. With reports on impressions and clicks, your marketing team can easily justify the media spend to the organization.

Optimize media spend with valuable built-in audience targeting

You can forget about complex strategies — audience targeting is automatically built in. And there are scalable, flexible options, so your media spend can be tailored to a variety of organizational sizes and budgets. Plus, you have the option of implementing clinical content page exclusivity to increase your share of voice.

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Reach the specialists most influential to your brand

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