Medscape Media
Increase brand awareness for relevant specialists consuming content on Medscape, implement campaigns quickly, and leverage built-in audience targeting.
Increase brand awareness with guaranteed impressions
Associate your brand with the latest content relevant to the specialists you want to connect with. As the foremost global destination for physicians and healthcare professionals, Medscape delivers cutting-edge content, medical news, CME, and conference coverage, reaching eight out of 10 physicians. Your brand gains unparalleled exposure with:
- A verified healthcare professional database of 3.2 M
- 83% of the database is engaged every month on Medscape
- Daily average availability of 262M NPIs
Target to get the results you need
To ensure the delivery of impactful and precise advertising, we've developed sophisticated targeting methods to connect with specific audiences. These strategic approaches not only enhance the visibility of your message, but also ensure that it resonates with the right professionals.
Specialty Targeted Media
Generate awareness with display media focused on a healthcare provider specialty audience to maximize your media budget.
Custom Targeted Media
Rotational display media targets your specified list and/or Medscape curated custom audiences across the Medscape network.
Content Triggered Media
Strategically display media to healthcare providers based on their actions on Medscape.
Activation Network Media
Reach healthcare providers by specialty on Medscape and across the web, efficiently and at scale.
See fast results with targeted impressions and clicks from key healthcare providers
Medscape Media can be implemented quickly, with an estimated time to launch of only five days. That makes it the perfect high-value/high-return solution for key dates when your organization needs extra growth. With reports on impressions and clicks, your marketing team can easily justify the media spend to the organization.
Optimize media spend with valuable built-in audience targeting
You can forget about complex strategies — audience targeting is automatically built in. And there are scalable, flexible options, so your media spend can be tailored to a variety of organizational sizes and budgets. Plus, you have the option of implementing clinical content page exclusivity to increase your share of voice.
Enhancing national reputation through video and email
A cancer research and treatment center teamed up with WebMD Ignite to share their medical breakthroughs in oncology and hematology. The process included a:
- Team of professionals who traveled onsite to manage all elements of video production
- Microsite featuring content and videos in a carousel format, promoted to targeted cancer specialists on Medscape
- Recap email sent 24-48 hours after the site visit to deepen engagement and provide additional resources
The award-winning campaign helped inform referring providers, making the center top of mind for patient care, and enhancing the center's reputation as a national thought leader. Read the client story to see how they achieved an average site visit time of almost 12 minutes and a 64.5% email open rate.
