BrandAlert
Update and inform targeted healthcare providers with key multichannel messages via Medscape’s onsite alert channel.
Reach healthcare providers with custom targeting
Go beyond display media with focused information precisely when and where healthcare providers are most receptive. BrandAlert lets you maximize reach with a single message to healthcare providers via the Medscape website and app — the foremost online global destination for physicians, reaching eight out of 10 in the field. Medscape offers access to reference content, medical news, CME, and conference coverage, making this platform the perfect resource for providers. With BrandAlert, you can reach healthcare providers through custom targeting based on relevant Medscape:
- Specialists
- Diagnosers
- Content
- Client target lists
Seamlessly integrate your message into clinical information workflows
BrandAlert can be easily integrated into your clinical and information workflow through a multichannel approach for maximum reach. Craft messages that include text, charts, graphs, images, and links to external content, all tailored to suit preferences. Leverage secure prominent headline placement on Medscape mobile and desktop platforms.
Accelerate time to launch for maximum specialist engagement
Healthcare organizations have the option to either create and send their own content, or select from a menu of standard templates. Each template reflects Medscape best practices, which accelerates ad launch and encourages maximum engagement with your messaging.
Add email messaging to your communications
BrandAlert 360 is an expansion of the BrandAlert solution with added email channels to enhance reach to your targeted audience. While BrandAlert targets healthcare providers in a medically relevant moment on Medscape.com, BrandAlert 360 brings the message full circle by delivering the same message via email. Healthcare providers can subscribe to receive alerts and breaking news on subject matters tailored to their interests. Track the performance with comprehensive reporting, including metrics like emails delivered, estimated email opens, and actual emails opened.
