Care Finder
Capture high-intent patients at the moment they choose care. Guaranteed leads from enhanced provider profiles across WebMD and Vitals connect active care seekers to your physicians.
Turn care research into real patient appointments
Healthcare discovery is increasingly digital. Millions of consumers research symptoms, conditions, and providers online before deciding where to seek care. Care Finder helps health systems capture that intent.
By enhancing and promoting your provider profiles across WebMD and Vitals, Care Finder places your physicians directly in front of consumers actively searching for care. Because the audiences across these sites have minimal overlap, Care Finder expands reach and scale — connecting your physicians with millions of consumers exploring care options and initiating appointments, guaranteed. It’s not just lead generation. It’s demand capture at the moment care decisions are made.
Meet consumers at their moment of decision
Rather than simply listing providers, Care Finder promotes them at the moments when consumers are researching, comparing, and making a decision. Program features include:
- Contextual promotion: Providers appear within WebMD condition and treatment content
- Premium directory placement: Top-of-page visibility in provider directory search results
- Branded profiles: Enhanced provider profiles with 100% media ownership
- Reputation management: Monitoring and management for sponsored providers
- Competitive blunting: Intercept and redirect patients from competitor profiles
- Guaranteed leads: Predictable patient acquisition generated from high-intent consumers
Capture patients at crucial moments in the care journey
Care Finder reaches consumers while they are actively exploring care options across trusted WebMD health content. With millions of unique monthly visitors, it helps healthcare organizations fill capacity gaps across service lines while driving guaranteed patient acquisition and generating phone calls and online appointment requests (virtual or in-person). By connecting consumers with relevant providers at the moment of intent, Care Finder also helps organizations expand market share within targeted geographies, competitively blunt rival providers and health systems, and strengthen brand visibility and clinical leadership.
Deliver measurable patient acquisition results
Care Finder placements are driven by proprietary algorithms that factor in profile content, keyword relevance, and the geographical location of consumers searching for care. Strategic top-of-search placement and contextual visibility within trusted health content drive strong engagement and patient action.
Organizations can further extend performance by pairing Care Finder with Ignite Contact Center, where bilingual agents capture patient inquiries seven days a week. Agents support appointment requests, provide logic-based referrals, and reduce the operational burden of non-appointment-related inquiries.
When integrated with Ignite Growth Platform, organizations can gain end-to-end visibility into performance, connecting high-intent engagement to scheduled appointments, downstream utilization, and revenue outcomes. This measurement framework enables health systems to optimize campaigns, maximize ROI, and confidently demonstrate the value of patient acquisition investments.
Guide people from research to care
Traditional provider directories simply list physicians and wait for patients to browse. Care Finder does more. By combining trusted health content, high-intent provider discovery, and conversion-focused profile experiences, it captures consumers actively researching symptoms, conditions, and specialists — and guides them toward scheduling care. Providers are promoted at medically relevant moments throughout the discovery journey, helping health systems intercept patient demand, strengthen visibility in competitive markets, and convert care research into real appointments.
Redirect high-intent consumers from the competition to your providers
A Southeastern U.S. health system partnered with WebMD Ignite to capture consumers already researching care online. Through contextual promotion of its providers across WebMD and Vitals, combined with premium placements and competitive blunting, the system redirected high-intent consumers to its own physicians at the moment they were ready to choose care.
Read the client story to see how the campaign delivered immediate lead generation impact: achieving a $7.88:1 ROI in just four months.
