GUIDE

Beyond enrollment: a smarter growth strategy for Medicare Advantage

The Medicare Advantage landscape has fundamentally changed. As V28 reshapes reimbursement and member needs grow more complex, health plans must move beyond traditional growth strategies built around scale and broad demographic targeting. In this guide, you'll learn how leading plans are:  

• Identifying clinical intent earlier to reach the right members and caregivers
• Building engagement strategies that create visibility within the first 90 days of enrollment
• Sustaining personalized engagement to improve outcomes, Star performance, and long-term value
• Recognizing when evolving member needs may require more specialized support and plan alignment

Together, these strategies form a more clinically driven approach to growth — one that helps plans improve care delivery while strengthening financial performance in the V28 era.