WE HELP
Marketing leaders
Using data-driven strategies, turnkey campaigns, and insights to gain the advantage
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Cancer screening campaign delivers 41:1 ROI
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Research center sees 7% lift in patient visits
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Multi-service line campaign drives $23M+ in contribution margin
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Acquisition campaign generates 4.4K new encounters
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Precision: Connect every dollar to outcomes
Marketing isn’t just about impressions — it’s about measurable impact. WebMD Ignite shows exactly how your campaigns move health consumers to action, from awareness to appointments. By analyzing deidentified third-party insights, EMR data, and patient engagement across the full funnel, you can see verified results, optimize spend by service line, and prove ROI with precision. Smart marketers know: clarity on outcomes is the foundation for scaling success, and patient education improves outcomes.
Impact: Move beyond awareness
Reach the right audience with content that matters. Personalized, multimedia campaigns guide individuals through their health journey, supporting care continuity, improving equity, and driving informed decisions. Clinically-reviewed resources ensure trust, while ongoing engagement strengthens retention. Influence isn’t about quantity, it’s about meaningful, measurable engagement.
Scalable results: Replicate success across your organization
Winning campaigns aren’t one-offs — they’re repeatable. Modular frameworks, proven playbooks, and real-time dashboards let you scale what works across service lines and geographies. With transparent metrics and benchmarks, your team can confidently roll out initiatives, track progress, and continuously optimize. The insight is clear: scalable strategy enhances both HCP engagement and patient engagement, providing the smartest path from marketing activity to organizational impact.
