Health Education & Access for Rural Transformation (HEART)
Deliver scalable, affordable, clinically trusted health education that helps rural communities overcome access barriers and extend limited clinical resources.
Expand access to trusted health education — without expanding burden
Rural Americans experience worse health outcomes driven by limited provider access, geographic barriers, behavioral health shortages, and fewer resources to support healthy living. HEART addresses these challenges with scalable, technology-driven health education that meets people where they are — without adding complexity for care teams or IT departments.
Purpose-built for Rural Health Transformation (RHT)-funded Programs, HEART delivers frictionless access to URAC-accredited, NCQA-certified education from the nation’s largest clinically reviewed, multilingual content collection. Education is activated across pre-visit, point-of-care, discharge, remote care, and consumer-facing platforms. It helps patients and caregivers build understanding, confidence, and self-care skills throughout their health journey, and can be implemented and live in as little as six weeks.
Engage patients and advance CMS RHT goals
RHT plans strengthen infrastructure, workforce, and care delivery, but long-term success depends on scalable, consumer-facing education that engages patients and improves health literacy. Technology-enabled education empowers self-care, supports virtual engagement, and helps reduce avoidable ED utilization and readmissions, extending limited clinical and behavioral health resources across rural communities.
HEART directly supports CMS RHT Program priorities by delivering evidence-based, interventions that improve prevention, chronic disease management, maternal care, and overall physical and behavioral health outcomes. It's clinically validated, multilingual, and culturally appropriate content, minimizes implementation risk, and accelerates time to value. The result is scalable patient education that drives measurable outcomes, promotes behavior change, and strengthens engagement across diverse rural populations.
Who we work with
650+
health systems
1M+
clinicians
6M+
patients
80%
of the top 25 health plans
80+
regional/government plans
240M+
people across Medicare/Medicaid/commercial
Provide frictionless deployment for rural health environments
HEART is designed for rapid deployment, even in organizations with limited IT capacity. Turnkey applications — including EHR integrations, APIs, FHIR connections, digital front doors, and care management workflows — require no custom development. Out-of-the-box measurement and reporting demonstrate engagement and outcomes tied to CMS imperatives, while education and engagement tools integrate seamlessly across workflows, from point-of-care and care management to telehealth, and remote monitoring. The result: faster rollout, lower burden, and sustainable adoption.
Measure engagement and demonstrate impact
HEART pairs trusted education with built-in analytics to track clinician usage, content adoption, and consumer engagement. These insights help demonstrate value, track progress toward RHT success criteria, and continuously refine programs based on real-world performance — all while protecting sensitive health information. Measurable engagement supports accountability, transparency, and long-term sustainability while reinforcing program outcomes across prevention, chronic disease, maternal health, and behavioral health initiatives.
Team up with a committed partner in rural health transformation
HEART is backed by a dedicated partnership approach, working directly with healthcare organizations, agencies, and providers to align education strategies, demonstrate measurable impact, and drive success at the local level. It gives rural communities enterprise-level education, scalable technology, and a trusted partner — delivered with the speed and affordability that today’s transformation efforts demand.
Get information specific to your state, including:
- Why this matters now
- Our approach to supporting your program's priorities and initiatives
- WebMD Ignite HEART solutions:
- Health education that meets individuals where they are, in their care journey
- Continuous support that keeps patients engaged between visits
- Always-on digital resources that guide every step of care
- Interactive tools that make health risks clear and actionable
- Evidence-based print that extends care beyond the clinic
- Video content that turns waiting rooms into learning and engagement hubs
- How we support measurable and sustainable impact while maximizing value for your state and participating rural providers
- The measures we take to protect your communities’ data and privacy
