Insights
Drive campaign performance with the right data insights
Healthcare marketers should regularly leverage real-time marketing and audience data for effective advertising and media buys. However, not all health data (or health data resources) are created equal. Read the guide to learn more.
Health Plans and HEDIS: Implement change. Improve scores.
This white paper explains the changes coming to HEDIS scores and Star Ratings in 2026, with 6 helpful changes your organization can implement to take advantage.
Powerful websites made impossibly simple.
Our conversion platform is ready to revolutionize your organization’s consumer digital experience. Access the on-demand webinar and discover a simpler, more intuitive way to create personalized, engaging content for your visitors.
Better health and care at home – virtually!
Today it’s possible to bring hospital-quality patient education and health information directly to individuals in their homes. Hear how in this webinar.
Maximize media spend in an election year
It’s an election year, and media budgets are going to be stretched to the breaking point because of projected record ad spending. WebMD Ignite Activation experts share their insights to help you navigate this most unusual 2024.
How to reduce the complexity of patient acquisition
With pressures to fill the patient pipeline, drive measurable growth, increase market share, and stay on budget, marketers are being asked to do a lot. But you can reduce the complexity of this seemingly daunting task by focusing on five fundamentals provided in this ebook.
Data visualization for healthcare professionals
Data visualization is crucial to helping us quickly explain the results of our analytics processes. In this guide, you’ll discover how good visualization helps your audience, giving voice to your data and common chart types, how and when to use them.
Beyond the EHR
Attract consumers by giving them what they want. In this ebook, learn how to combine clinical data with other high-quality patient and consumer information enabling the sustained, relevant engagement that fuels growth.
4 data categories that drive website experience
Attract consumers by giving them what they want. This ebook explores the four data categories that drive digital experience.
Predictive models for healthcare organizations
Explore the potential of predictive models for improved organizational planning, market share, patient care, and cost management. This ebook offers insights on constructing, strategically deploying, and optimizing predictive models.
4 Key CRM Best Practices
This ebook offers valuable insights into essential aspects of a sophisticated CRM, encompassing practices and elements such as predictive modeling, personas and patient pathways, personalization, and attribution.
The Future of AI in Patient Engagement Webinar
This webinar features an expert panel discussion exploring the myriad ways AI is reshaping patient engagement and redefining the future of healthcare.
5 key priorities to improve patient retention
This ebook explains understanding your current retention rates and being able to model the effect of improvements you make, developing actionable strategies and evolving them over time and having the means to measure and monitor success.
Pixel privacy conundrum
In this free webinar, we discuss the controversy surrounding pixel tracking and privacy issues, especially as it relates to HIPAA compliance.
Medicaid Redetermination
We are offering a guide on the 11 things health plans can do to encourage Medicaid re-enrollment.
How healthcare organizations are approaching the pixel privacy conundrum
This white paper explores the challenges of these new technologies, and highlights how healthcare organizations are struggling to stay compliant with respect to HIPAA privacy laws.
Best practices in referral marketing
In this quick guide, you'll learn five digital marketing best practices you can use to improve provider engagement.
Heightening HEDIS healthcare effectiveness data and information set
This white paper discusses how health plans can deliver education more effectively through WebMD Ignite programs and delivery tools that proactively motivate members in their health journeys.
Why healthcare organizations should take an 'always on' marketing approach
In this quick guide, you’ll learn why an “always on” marketing approach is needed - despite financial and other challenges – and what solutions are the most efficient and cost effective for your marketing efforts.
Turning data into valuable insights
This webinar recording shares how your organization can create a data and analytics program that anticipates individual needs, empowers action, and transforms the entire health consumer journey.
