GUIDE
GUIDE
Election ads are flooding the market. Break through anyway.
Political advertising is projected to hit a record $11.6 billion this cycle, and most of it lands between August and November. That's on par with healthcare's critical year-end window.
Paying more for the same reach won't fix that. A smarter, more adaptive strategy will.
Our guide, The election-year attention crunch: How healthcare marketers can protect reach, performance, and growth in the fall of 2026, shows you how to:
- Pinpoint markets where political pressure collides with your growth priorities
- Focus spend on the audiences that matter most to your goals
- Build flexibility into your channel mix before conditions shift
- Tie media decisions to patients, members, and revenue, not just impressions
The pressure will pass. The standard won't.
Take advantage of another helpful resource
Ready to re-energize the health experience?
Our team has years of expertise empowering decisions and igniting action. Now let us put our knowledge to work for you.
