Ignite Pulse
Turnkey activation and continuous optimization — built for healthcare and designed to maximize ROI in a shifting digital landscape.
Power your market strategy
Shifting policies, AI-driven search disruption, and mounting pressure to prove ROI are straining health system margins and reshaping how patients and healthcare professionals (HCPs) engage with care. As click-throughs decline and budgets tighten, healthcare marketers need smarter ways to connect.
Pulse meets this challenge with full-funnel activation that drives awareness, targets the right audiences, and primes them to convert. Leveraging predictive analytics in healthcare, Pulse delivers real-time engagement metrics, ROI analysis, and continuous optimization to keep your strategy strong across the full healthcare journey. Activation spans digital, social, search, and more, powered by clinically validated content that resonates with patients and providers alike. And with end-to-end measurement, you gain full visibility into results across the entire funnel.
Unlock the strategic power of a complete solution
Only Pulse combines healthcare expertise with advanced technology to deliver measurable impact:
Always-on optimization
Ignite Adaptive Optimization, a privacy-first AI that uses clinical behavior and trends to make real-time media adjustments, maximizes relevance, improves efficiency, and drives better results with less waste.
Unmatched audience precision
Reach 98% of health-focused U.S. consumers and 3.2M+ authenticated HCPs across 300+ segments with NPI-level precision — driving 15–25% greater efficiency than standard third-party data.
Dynamic market recommendations
Ignite GeoIQ™ applies machine learning to claims and encounter data, revealing competitive intensity and travel patterns to guide spend for maximum impact.
Exclusive data stack
Our secure clean room unites 2B+ deidentified healthcare encounters with verified digital and third-party data for a complete audience view and smarter engagement.
End-to-end campaign execution
Clinically reviewed creative and a tailored media mix reach the right audience across channels — ensuring credibility, performance, and brand alignment.
Fine-tune and measure
Every Pulse campaign provides clear performance visibility and actionable insights, including Brand Awareness Lift Studies to track recall, favorability, and consideration, and IgniteAQ, our proprietary Audience Quality metric, to validate targeting against population benchmarks. Full-funnel performance reporting and ROI analyses using de-identified encounter data demonstrate how exposure drives clinical outcomes, while HCP campaigns include Referral Lift Studies to measure the impact on referral behavior into targeted service lines.
