Ignite Programmatic
Harness vast intent data and tools to build awareness, enhance patient acquisition marketing, and reach healthcare professional audiences with precision.
Take advantage of reliable, actionable, integrated health marketing
Ignite Programmatic advertising delivers zero-waste media solutions to efficiently target precise, high-quality consumer and healthcare professional audiences in engaging environments. Rich intelligence and unique targeting capabilities enable enhanced marketing efforts at any stage of the funnel, driving optimized impact and measurable results.
This is healthcare digital advertising at its best. Segment audiences based on historical clinical behaviors, specific attributes, demographic insights, location, and engagement with health-related digital content, at a campaign tactic level. Break down your master target lists into more strategically focused segments, based on unique characteristics or audience needs, and set and measure multiple KPIs to achieve your total campaign goals.
Employ smarter marketing strategy and campaigns through data
Our breadth of data includes first-party through our owned and operated endemic environments, as well as an in-house, healthcare-specific demand side platform (DSP). These data sources allow us to reach over 98% of U.S. health-focused consumers and more than 3.2M opt-in healthcare professionals, providing the greatest visibility to health audience behaviors and insights.
Connecting all digital marketing activations and systems via a real-time intelligence loop, you can efficiently plan marketing programs, increase audience quality and scale, and activate every device that belongs to an individual health profile. Like a flywheel, all of this data is being fed back into the system for auto optimization, so you're constantly using the data to get better outcomes. In fact, consumers targeted through Ignite Programmatic powered by these unique data sources are more likely to have a relevant diagnosis compared to a geo-targeted demographic in the same market, reducing audience waste by 25%. Can your healthcare advertising agency do that?
Boost your healthcare brand, service line, and referral objectives
Address KPIs along every stage of the marketing funnel. With proprietary data capabilities, access to premium supply, and advanced reporting, our health-focused managed services deliver campaign efficiency and measurable marketing outcomes. Key endemic and programmatic channels include display media, video, connected TV (CTV), native formats, digital out-of-home (DOOH), audio, and email.
Drive campaign performance with the right data insights
Healthcare marketers should regularly leverage real-time marketing and audience data for effective advertising and media buys. However, not all health data (or health data resources) are created equal. This insight guide on data reveals:
- The different types of data available
- The powerful impacts of data modeling for reaching audiences
- The necessity of balancing between data scale, accuracy, and maturity
It’s a must-read for knowing more about how health data influences decision making, and provides the key to better control your results and be smarter with your spend.
