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The Referral Economy TRUST IS THE NEW REFERRAL CURRENCY
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Rethinking Rural Health Using engagement + insight
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The Clinical Playbook Smarter growth strategy for Medicare Advantage plans
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Webinar

Explore how healthcare organizations are turning the RHT Program into action, with insights on challenges, models, and strategies for success.

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Join WebMD Ignite at HCIC 2026

#HCIC26

October 25–28, 2026 | Orlando, FL

We’re heading to HCIC and would love to connect. Whether you’re looking to modernize your digital front door, activate smarter patient engagement, or explore what’s next in AI-powered experiences, we’ll be there!

Don’t miss: Be sure to pick up your double wall stainless steel water bottle, available to all attendees at registration check-in. 

Visit us: When we’re not out on the floor, you’ll find us at Booth #601. Stop by to meet the team, see our latest innovations in action, and talk through your priorities. 

Let’s grab lunch: Join our Roundtable discussion over lunch. Details coming soon. 

Skip the line:

 Schedule time with our team in advance  →

 

We look forward to seeing you in Orlando! 

WebMD Ignite employees attending HCIC conference

 

Join the conversation: Attend our session on October 26 at 2:00 PM.

A beautiful website isn’t enough: How Riverview Health built a martech-enabled digital front door

Speakers:

  • Jason Kaufman, Director of Marketing and Communications, Riverview Health
  • Andy Waldrop, Vice President, Digital Experiences & AI Innovation, WebMD Ignite

Session Overview:

Riverview Health transformed its award-winning website from a static destination into a fully integrated digital front door—enabling engagement tracking, performance visibility, and insight-driven optimization.

In this session, you’ll learn how Riverview built a scalable foundation for personalized outreach, cross-channel activation, and continuous improvement. We’ll also preview how integrating clinically validated content can unlock deeper insights and stronger engagement.

What you’ll walk away with:

  • A practical blueprint for evolving your website into a measurable growth engine
  • Strategies for activating data across channels
  • Real-world lessons from a health system doing it today