ON-DEMAND
Webinar
Explore how healthcare organizations are turning the RHT Program into action, with insights on challenges, models, and strategies for success.

Join WebMD Ignite at HCIC 2026
#HCIC26
October 25–28, 2026 | Orlando, FL
We’re heading to HCIC and would love to connect. Whether you’re looking to modernize your digital front door, activate smarter patient engagement, or explore what’s next in AI-powered experiences, we’ll be there!
Don’t miss: Be sure to pick up your double wall stainless steel water bottle, available to all attendees at registration check-in.
Visit us: When we’re not out on the floor, you’ll find us at Booth #601. Stop by to meet the team, see our latest innovations in action, and talk through your priorities.
Let’s grab lunch: Join our Roundtable discussion over lunch. Details coming soon.
Skip the line:
Schedule time with our team in advance →
We look forward to seeing you in Orlando!

Join the conversation: Attend our session on October 26 at 2:00 PM.
A beautiful website isn’t enough: How Riverview Health built a martech-enabled digital front door
Speakers:
- Jason Kaufman, Director of Marketing and Communications, Riverview Health
- Andy Waldrop, Vice President, Digital Experiences & AI Innovation, WebMD Ignite
Session Overview:
Riverview Health transformed its award-winning website from a static destination into a fully integrated digital front door—enabling engagement tracking, performance visibility, and insight-driven optimization.
In this session, you’ll learn how Riverview built a scalable foundation for personalized outreach, cross-channel activation, and continuous improvement. We’ll also preview how integrating clinically validated content can unlock deeper insights and stronger engagement.
What you’ll walk away with:
- A practical blueprint for evolving your website into a measurable growth engine
- Strategies for activating data across channels
- Real-world lessons from a health system doing it today