UPCOMING
Webinar
Your audience asks AI first and reaches your website second, if at all. Learn how to use trusted content and digital experiences to educate, build confidence, and guide people toward meaningful next steps in their health journey.
Speakers: Sara Green, VP, Content Operations and AI Innovation, and Veronica Short, VP, Product Management
Join WebMD Ignite at HCIC 2026
#HCIC26
October 25–28, 2026 | Orlando, FL
We’re heading to HCIC and would love to connect. Whether you’re looking to modernize your digital front door, activate smarter patient engagement, or explore what’s next in AI-powered experiences, we’ll be there!
Don’t miss: Be sure to pick up your double wall stainless steel water bottle, available to all attendees at registration check-in.
Visit us: When we’re not out on the floor, you’ll find us at Booth #601. Stop by to meet the team, see our latest innovations in action, and talk through your priorities.
Let’s grab lunch: Join our Roundtable discussion, What's the role of your agency in an AI world?
Skip the line:
Schedule time with our team in advance →
We look forward to seeing you in Orlando!

Join the conversation: Attend our session on October 26 at 2:00 PM.
A beautiful website isn’t enough: How Riverview Health built a martech-enabled digital front door
Speakers:
- Jason Kaufman, Director of Marketing and Communications, Riverview Health
- Andy Waldrop, Vice President, Digital Experiences & AI Innovation, WebMD Ignite
Session Overview:
Riverview Health transformed its award-winning website from a static destination into a fully integrated digital front door—enabling engagement tracking, performance visibility, and insight-driven optimization.
In this session, you’ll learn how Riverview built a scalable foundation for personalized outreach, cross-channel activation, and continuous improvement. We’ll also preview how integrating clinically validated content can unlock deeper insights and stronger engagement.
What you’ll walk away with:
- A practical blueprint for evolving your website into a measurable growth engine
- Strategies for activating data across channels
- Real-world lessons from a health system doing it today
