Analytics Solutions
Pinpoint opportunities in your market, measure and optimize performance to drive high value growth, improve campaign success, and reduce inefficient spends.
Reveal better insights with best-in industry healthcare data
Elevating strategy starts with access to high-quality data. WebMD Ignite ingests demographic, clinical, interaction, web, campaign, and market information — leveraging a curation of first- and third-party sources — to cleanse, standardize, and create a high-quality source of patient, consumer, and provider information. The overlay of advanced predictive analytics and market intelligence provides a unique perspective on opportunities within and outside of your organization.
WebMD Ignite analytics stand apart for our:
Breadth and Depth
We curate first- and third-party data, including 2.7B encounters via 400+ EMR feeds and a national consumer directory, to create robust individual profiles with more than 650 data points.
Freshness
Clinical propensity scores are continually refreshed against the latest information available to pull the most qualified targets.
Transparent results
Retroscore technology shows how well the models predicted actual volumes based on a snapshot in time. Scores are currently maintained on over 60M active patients and 180M consumers.
Large selection
Predictive intelligence for 250 clinical conditions are trained through application by healthcare organizations using precision measurement techniques. Our selector tool chooses the right model based on your objectives.
Ease of use
Analytics are embedded in workflows, so non-technical users benefit from advanced machine learning, either self-serve or through consultants. Our modeling service has more than 99.9% uptime.
Compounding power
Analytics are optimized from more than 20 years of use, leveraging learnings and data from 266M patient relationships.
Accelerate growth with unparalleled predictive models
With data-backed insights and real-time performance intelligence, you’ll comprehend (and visualize) consumer need, market share, provider alignment, and competitive dynamics for improved near- and long-term financial impact. Our data science and analytics expertise features the longest-running, continuously learning predictive models in healthcare — spanning across 250 clinical conditions. The breadth and depth of data run against years of optimizations, leveraged learning techniques, and the precise experience of data scientists.
Leverage consumer healthcare analytics that continually optimize
Model accuracy depends on the quality and quantity of the data they’re run against, years of real-world use, selection of data science techniques, and the experience of data scientists who build them. Each time our healthcare analytics solution runs against our expanding repository of curated data, the output is further optimized.
Market Planner Insights
Unlock top market opportunities and integrate strategy with precision analytics.
Audience Insights
Pinpoint the right audience and maximize the effectiveness of engagement efforts.
Campaign Performance Insights
Optimize campaign performance and attribute accurate clinical and financial outcomes.
Consumer IQ
By using clinical, demographic, and socioeconomic data, we classify every individual in your market into one of nine universal healthcare segments.
Retention IQ
Understand which segments of patients become dormant with your organization and how to keep them engaged.
Referral Growth Analytics
Identify your top service opportunities to improve referral patterns and reduce out-of-network leakage.
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Provider Suite Analytics Module
Unique health data insights to identify growth opportunities and inform healthcare provider marketing strategies.
