Businesses have to navigate between tracking technologies and privacy rights
Earlier this year, the OCS and HHS departments issued a bulletin providing a general overview for healthcare organizations and other regulated entities as to how HIPAA Rules apply when using online tracking technologies. Since then, there have been dozens of class action lawsuits, and thousands of articles published, specifically regarding use of Meta Pixel and the associated risks.
With this recent stir, covered healthcare entities are faced with the challenge to balance business pressure with uncertainty and legal responsibilities. How are businesses responding?
In this free webinar, we discuss:
- Timeline of healthcare rules, regulations, and consumer privacy rights
- Why the sudden shift — and razor sharp focus — on tracking technologies
- How businesses and industry partners are responding
- Steps to consider when planning next best actions for your organization