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Marketing

Pulse Turnkey healthcare optimization designed to maximize ROI in a dynamic landscape.

Agency Services Reach the right audiences, convert interest into measurable action.

Edge Activation Attract healthcare consumers online leveraging media providers and custom content. Guaranteed.

Brandsafe Analytics Continue your high-performance marketing, while supporting patient privacy and HIPAA compliance.

Care Finder Generate guaranteed leads through enhanced provider profiles and live agents managing patient intake.

Programmatic Zero-waste media solutions to efficiently target high-quality consumer and HCP audiences.

Choice Awards Find out how your health system ranks based on the perceptions of patients and providers.

Medscape Media Bolster brand awareness with display media targeted to the specialists most influential to your organization.

HealthHub Deploy award-winning, clinically reviewed articles, images, tools, and videos from our trusted health education resources.

HealthAdvisor Promote early intervention and reduce chronic conditions with personalized health risk assessments.

BrandAlert 360 Maximize reach to your target audience with multichannel messaging via onsite, app, and strategic email channels.

Referral Growth Targeting Reach high-value providers for increased referrals to specialty providers and crucial service lines.

Education

HealthClips Deliver video education guiding patients from diagnosis through treatment, discharge, and recovery.

HealthPrints Our comprehensive print education collection with more than 500 titles covering 20 therapeutic areas.

HealthInteractive Interactive AI-powered assistants guide patients and members through WebMD Ignite content.

Content Standards All 25,000+ health education pieces meet rigorous standards ensuring accuracy and accessibility.

Integrated for CRM Incorporate patient education directly into your Salesforce CRM for easy delivery and tracking.

Integrated for EHR Distribute patient education directly through your Epic, Oracle/Cerner, Meditech, or other EHRs.

Ignite on FHIR Reach patients with relevant education directly in their Epic EHR portal with Ignite on FHIR.

Ignite on Demand Put patient education directly into your workflow, support regulatory requirements, and drive clinical efficiency.

Coach Enhance care workflows with evidence-based education and tailored resources improving member outcomes.

Direct to Patient Automated Education Automate timely educational outreach within the health journey through SMS/text capabilities.

Turnkey activation & optimization

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Organizations

Health systems Enhance efficiency, engage patients, and gain insights to strengthen brand performance enterprise-wide.

Health plans Attract and retain members while improving engagement and outcomes to increase satisfaction.

Health associations Grow membership and strengthen brand through consistent messaging for diverse audiences and initiatives.

Government Optimize engagement, outcomes, and costs, increasing satisfaction for military, veterans, at-risk populations.

Healthcare organizations We support diverse providers improving brand strength, patient engagement, efficiency, cost reduction, and growth.

Health marketing agencies Turn client goals into measurable wins your clients can see.

Use cases

Marketing Leaders We empower marketing leaders with data-driven strategies delivering measurable healthcare growth.

Clinical Leaders We equip clinical leaders with health content and data-driven insights improving care continuity and outcomes.

IT Leaders We enhance interoperability, reducing manual effort while powering enterprise growth.

Finance/C-Suite Leaders We equip finance leaders with ROI insights maximizing spend, driving growth.

Use AI to maximize ROI.

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Success Stories Reach the right audiences, convert interest into measurable action

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WHITE PAPER

How healthcare organizations are approaching the pixel privacy conundrum

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Categories: health systems, healthcare organizations

Tags: Optimize growth and efficiency, Prove the value of your efforts

White paper

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New technologies create new headaches for healthcare organizations

Healthcare marketers want to drive business to their organization, and have a myriad of ways to do so through digital experiences. But with pixel tracking technologies like Meta℠ Pixel, concerns are being raised about protecting both personal health information (PHI) and electronic personal health information (ePHI).

This white paper, which received Merit in the '24 Digital Health Awards, explores the challenges of these new technologies, and highlights how healthcare organizations are struggling to stay compliant with respect to HIPAA privacy laws. It examines:

Changing HIPAA laws, advancements in technology, and how we got to this point
What pixel tracking technology is and why it has become controversial
What healthcare organizations are considering to balance the needs for both marketing and privacy protection

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Take advantage of another helpful resource:

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Pixel privacy conundrum

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