WebMD Ignite Unveils Two High-performance Solutions to Supercharge Health System Referral and Revenue Growth
When combined with WebMD Ignite’s industry-leading omnichannel activation, the new solutions give health systems a comprehensive approach to target healthcare providers for increasing referral volume, improving provider loyalty, and capturing more revenue.
NEW YORK CITY – July 31, 2024 – WebMD Ignite, a full-service growth partner for healthcare organizations, announced today two new high-performance solutions designed to supercharge healthcare provider (HCP) growth: Ignite Provider Suite Analytics Module and Referral Growth Targeting. The new solutions build on WebMD Ignite’s set of HCP applications that include robust analytics, targeting capabilities, omnichannel activation services, and referral-lift measurement, creating the healthcare industry’s most comprehensive offering.
Hospitals and health systems are under significant revenue pressures, making controlling and improving patient leakage a key strategy to closing financial gaps. WebMD Ignite helps healthcare organizations overcome these issues by allowing them to reach unique audience segments down to the NPI level. Combining powerful referral analytics and referral-lift measurement tools with the ability to activate their strategies via omnichannel targeting and programmatic capabilities, the suite of solutions helps healthcare marketers identify actionable intelligence to create campaigns based on deep insights that improve network integrity.
“Driving referral volume requires more than just data analytics. Provider organizations must have the ability to identify and reach their target audiences wherever they are, while also having advanced measurement tools that allow them to adjust and refine their strategies. That’s what makes WebMD Ignite the preferred growth partner,” said Ann Bilyew, EVP, Health and President, Healthcare Solutions Group, WebMD/Internet Brands. “After years of building, we’ve assembled unique assets and engineered the industry’s only end-to-end suite of technologies and services to help providers target and engage the right provider audience segments at the right time.”
The two new solutions that build on WebMD Ignite’s comprehensive referral-growth offering include:
Ignite Provider Suite Analytics Module: Ignite Provider Suite Analytics Module is a powerful data and analytics platform that empowers marketing and business intelligence teams to develop strategic market and referral growth initiatives. It deeply analyzes referral patterns, identifying specific providers and service lines with opportunities for growth. It also transforms rich claims data into robust analytics; answers critical market questions like determining provider referral loyalty and competitive footprint; and supplies actionable intelligence for creating strategies that engage providers.
Referral Growth Targeting: Referral Growth Targeting helps healthcare organizations target the right provider at the right time to improve provider relationships and referral volume. Building on existing HCP targeting, this enhanced capability eliminates the guesswork by utilizing a sophisticated provider audience model that identifies healthcare providers with a high propensity to refer into specific service lines. Leveraging first- and third-party data from sources including verified Medscape members and WebMD Ignite’s in-house demand-side platform (DSP), results can be used by provider organizations to optimize their referral campaigns. With additional features like geo-targeting, Referral Growth Targeting seamlessly integrates with the strategic roadmap provided by Provider Suite Analytics Module.
WebMD Ignite now works with 95 percent of the top 40 health systems in the U.S. The company offers a wide range of support for all kinds of healthcare organizations – each of which is built to create seamless health experiences that engage, optimize outcomes and build lifetime value. WebMD Ignite also was recently enhanced following WebMD Corp’s acquisition of Healthwise’s operating assets, which significantly expanded the scale of its content, technology, data and AI capabilities.
