Operationalizing CMS Rural Health Transformation Programs

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Agency Services Reach the right audiences, convert interest into measurable action.

Edge Activation Attract healthcare consumers online leveraging media providers and custom content. Guaranteed.

Care Finder Generate guaranteed leads through enhanced provider profiles and live agents managing patient intake.

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Choice Awards Find out how your health system ranks based on the perceptions of patients and providers.

Medscape Media Bolster brand awareness with display media targeted to the specialists most influential to your organization.

HealthHub Deploy award-winning, clinically reviewed articles, images, tools, and videos from our trusted health education resources.

HealthAdvisor Promote early intervention and reduce chronic conditions with personalized health risk assessments.

BrandAlert 360 Maximize reach to your target audience with multichannel messaging via onsite, app, and strategic email channels.

Referral Growth Targeting Reach high-value providers for increased referrals to specialty providers and crucial service lines.

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Content Standards All 25,000+ health education pieces meet rigorous standards ensuring accuracy and accessibility.

Integrated for CRM Incorporate patient education directly into your Salesforce CRM for easy delivery and tracking.

Integrated for EHR Distribute patient education directly through your Epic, Oracle/Cerner, Meditech, or other EHRs.

Ignite on FHIR Reach patients with relevant education directly in their Epic EHR portal with Ignite on FHIR.

Ignite On-Demand Put patient education directly into your workflow, support regulatory requirements, and drive clinical efficiency.

Coach Enhance care workflows with evidence-based education and tailored resources improving member outcomes.

Direct to Patient Automated Education Automate timely educational outreach within the health journey through SMS/text capabilities.

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Organizations

Health systems Enhance efficiency, engage patients, and gain insights to strengthen brand performance enterprise-wide.

Health plans Attract and retain members while improving engagement and outcomes to increase satisfaction.

Health associations Grow membership and strengthen brand through consistent messaging for diverse audiences and initiatives.

Government Optimize engagement, outcomes, and costs, increasing satisfaction for military, veterans, at-risk populations.

Healthcare organizations We support diverse providers improving brand strength, patient engagement, efficiency, cost reduction, and growth.

Health marketing agencies Turn client goals into measurable wins your clients can see.

Rural Communities Deliver scalable, affordable, clinically trusted health education that helps rural communities overcome access barriers and extend limited clinical resources.

Use cases

Marketing Leaders We empower marketing leaders with data-driven strategies delivering measurable healthcare growth.

Clinical Leaders We equip clinical leaders with health content and data-driven insights improving care continuity and outcomes.

IT Leaders We enhance interoperability, reducing manual effort while powering enterprise growth.

Finance/C-Suite Leaders We equip finance leaders with ROI insights maximizing spend, driving growth.

Operationalizing the CMS Rural Health Transformation (RHT) Program at Scale

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GUIDE

GUIDE

Turning CMS RHT funding into measurable rural health impact

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Funding alone won’t transform rural healthcare. Success depends on an infrastructure that activates patients, supports clinicians, and delivers measurable outcomes. It must:

Deploy RHT funding quickly with shovel-ready, scalable solutions
Activate patients and caregivers between visits for lasting behavior change
Reduce clinician burden while improving care quality and adherence

From funding to transformation: Operationalizing the CMS Rural Health Transformation (RHT) Program at scale shows how health systems can translate federal investment into the infrastructure required to activate patients, support clinicians, and improve outcomes in rural communities.

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Take advantage of another helpful resource.

HEART A practical RHT guide for states

HEART: A practical RHT guide for states

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