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Marketing

Pulse Turnkey healthcare optimization designed to maximize ROI in a dynamic landscape.

Agency Services Reach the right audiences, convert interest into measurable action.

Edge Activation Attract healthcare consumers online leveraging media providers and custom content. Guaranteed.

Brandsafe Analytics Continue your high-performance marketing, while supporting patient privacy and HIPAA compliance.

Care Finder Generate guaranteed leads through enhanced provider profiles and live agents managing patient intake.

Programmatic Zero-waste media solutions to efficiently target high-quality consumer and HCP audiences.

Choice Awards Find out how your health system ranks based on the perceptions of patients and providers.

Medscape Media Bolster brand awareness with display media targeted to the specialists most influential to your organization.

HealthHub Deploy award-winning, clinically reviewed articles, images, tools, and videos from our trusted health education resources.

HealthAdvisor Promote early intervention and reduce chronic conditions with personalized health risk assessments.

BrandAlert 360 Maximize reach to your target audience with multichannel messaging via onsite, app, and strategic email channels.

Referral Growth Targeting Reach high-value providers for increased referrals to specialty providers and crucial service lines.

Education

HealthClips Deliver video education guiding patients from diagnosis through treatment, discharge, and recovery.

HealthPrints Our comprehensive print education collection with more than 500 titles covering 20 therapeutic areas.

HealthInteractive Interactive AI-powered assistants guide patients and members through WebMD Ignite content.

Content Standards All 25,000+ health education pieces meet rigorous standards ensuring accuracy and accessibility.

Integrated for CRM Incorporate patient education directly into your Salesforce CRM for easy delivery and tracking.

Integrated for EHR Distribute patient education directly through your Epic, Oracle/Cerner, Meditech, or other EHRs.

Ignite on FHIR Reach patients with relevant education directly in their Epic EHR portal with Ignite on FHIR.

Ignite on Demand Put patient education directly into your workflow, support regulatory requirements, and drive clinical efficiency.

Coach Enhance care workflows with evidence-based education and tailored resources improving member outcomes.

Direct to Patient Automated Education Automate timely educational outreach within the health journey through SMS/text capabilities.

Turnkey activation & optimization

Ignite Pulse

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Organizations

Health systems Enhance efficiency, engage patients, and gain insights to strengthen brand performance enterprise-wide.

Health plans Attract and retain members while improving engagement and outcomes to increase satisfaction.

Health associations Grow membership and strengthen brand through consistent messaging for diverse audiences and initiatives.

Government Optimize engagement, outcomes, and costs, increasing satisfaction for military, veterans, at-risk populations.

Healthcare organizations We support diverse providers improving brand strength, patient engagement, efficiency, cost reduction, and growth.

Health marketing agencies Turn client goals into measurable wins your clients can see.

Use cases

Marketing Leaders We empower marketing leaders with data-driven strategies delivering measurable healthcare growth.

Clinical Leaders We equip clinical leaders with health content and data-driven insights improving care continuity and outcomes.

IT Leaders We enhance interoperability, reducing manual effort while powering enterprise growth.

Finance/C-Suite Leaders We equip finance leaders with ROI insights maximizing spend, driving growth.

Use AI to maximize ROI.

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Resources library

Blog

Guides

Ebooks

Whitepapers

Webinars

Our customers

Success Stories Reach the right audiences, convert interest into measurable action

Community

Help Center Get instant answers, expert support, and resources to maximize your success with our solutions.

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Reclaim the digital front door.

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EBOOK

Beyond the EHR

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Categories: healthcare organizations, health systems, Ebooks/Whitepapers

Tags: Optimize growth and efficiency, Prove the value of your efforts, Motivate people to make better health decisions

Ebook

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Use intelligent engagement to acquire and retain patients

Your Electronic Health Record (EHR) provides only a partial view of your patients, yet there’s a lot more value that can be extracted. Managing the wealth of data — using an intelligent engagement platform — allows health systems to create 360 degree views of patients and consumers. By overlaying healthcare-specific analytics against this repository, you can:

Pinpoint the geographic areas and service lines to focus on
Identify the attributes and size of target audiences
Understand care patterns and opportunities for improvement
Enhance the patient journey by removing friction from touchpoints

In this ebook, you’ll learn how combining clinical data with other high-quality patient and consumer information enables the sustained, relevant engagement that fuels growth.

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Take advantage of another helpful resource:

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How to Engage Inactive Patients

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Ready to re-energize the health experience?

Our team has years of expertise empowering decisions and igniting action. Now let us put our knowledge to work for you.