INSIGHT GUIDE
Best practices in referral marketing
Insight guide
The value of provider referrals for patient acquisition
Referral leakage is a major challenge. The financial incentives are significant given the opportunity to claim what should be captive revenue:
- 55-65% of referrals are sent to out-of-network providers
- Patients sent out-of-network adds up, costing between $821,000 to $971,000 per physician
- Hospitals lose, on average, 10-30% of its revenue to patient leakage, and ¼ of them don’t even track lost revenue
In this quick guide, you’ll learn five digital marketing best practices you can use to improve provider engagement.
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