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Guide

GUIDE

AI is changing how search and SEM works. Here’s what to do about it.

AI Reshapes the funnel PDF cover

Paid search alone isn’t cutting it anymore. AI-generated answers are reshaping how people search — and driving down click-throughs across the board. 

Our comprehensive guide breaks down how to adapt, with:

  • A fresh blueprint for omnichannel engagement — online and off
  • KPIs that matter more than clicks
  • Clear, actionable steps to modernize your approach

Success today isn’t about chasing clicks. It’s about creating smarter, more connected journeys that meet people where they are.
 

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