Guide
GUIDE
AI is changing how search and SEM works. Here’s what to do about it.

Paid search alone isn’t cutting it anymore. AI-generated answers are reshaping how people search — and driving down click-throughs across the board.
Our comprehensive guide breaks down how to adapt, with:
- A fresh blueprint for omnichannel engagement — online and off
- KPIs that matter more than clicks
- Clear, actionable steps to modernize your approach
Success today isn’t about chasing clicks. It’s about creating smarter, more connected journeys that meet people where they are.
Ready to re-energize the health experience?
Our team has years of expertise empowering decisions and igniting action. Now let us put our knowledge to work for you.