HOSPITAL POINT-OF-CARE ADVERTISING:
Be part of our prescribed digital offerings as healthcare professionals recommend condition-specific educational content to patients when and where they need it most — right in their hospital room.
What are the benefits?
You know digital advertising, but is digital part of your hospital point-of-care advertising strategy? WebMD Ignite offers expansive reach and exclusive access — from more than 500,000 healthcare professionals across 2,000 hospitals to over 12 million patients and caregivers in hospitals each year.
Yielding powerful results:
Advertising around our digital health education content engages patients during their hospital visits and post -discharge
of viewers acted on the information suggested in our programming.
of patients are open to learning about how to improve their health.
of patients are likely to purchase a product after seeing an ad for it in the hospital.
Our digital solutions
Pre-roll video ads
Branded education videos
Branded digital topic center
Now you can own a therapeutic area of content. Our digital topic center allows you to support a specific health topic for your target audience.
- 100% share-of-voice digital display ads
- Exclusivity on a therapeutic area
- Branded brochures and videos
In the Digital Topic Center, WebMD Ignite can also create custom content for your brand.
Post-discharge advertising is an effective way to continue educating your target patients at home. You can teach them how to manage their condition prior to their post-surgery doctor’s appointment.
With our digital capabilities, you have the ability to keep your brand top-of-mind either in the hospital or after discharge.
Other hospital point-of-care media touchpoints
Our print solutions offer an opportunity to integrate your brand into our solutions, and help patients navigate their health conditions.Learn more