Digital advertising at the point of care
Our digital health education offerings are used by providers to assign condition-specific educational content to patients.
Leverage the benefits of digital point of care advertising
You know digital advertising, but is digital part of your hospital point of care advertising strategy? WebMD Ignite offers expansive reach and exclusive access — from more than 500,000 healthcare professionals across 2,000 hospitals to over 12 million patients and caregivers in hospitals each year.
Digital health education yields powerful results
92%
of viewers acted on the information suggested in our programming
90%
of patients are open to learning about how to improve their health
87%
of patients are likely to purchase a product after seeing an ad for it in the hospital
Take advantage of our digital patient education solutions
Digital display
Capture attention and increase brand awareness
Pre-roll video ads
Ensures your content is seen at the start
Surveys
Better understand consumer opinions and attitudes
Branded education videos
Align your brand with top-quality health instruction
Be an expert with our branded digital topic centers
Now you can own a therapeutic area of content. Our digital topic centers allow you to support a specific health topic for your target audience.
- 100% share-of-voice digital display ads
- Exclusivity on a therapeutic area
- Branded brochures and videos
In the Digital Topic Center, WebMD Ignite can also create custom content for your brand.
Follow your audience home post discharge
With our digital capabilities, you have the ability to keep your brand top-of-mind either in the hospital or after discharge. Post-discharge advertising is an effective way to continue reaching your target patients at home, as they manage their condition prior to their post-surgery doctor’s appointment.
Utilize other hospital point of care media touchpoints
Print advertising
Our print solutions offer an opportunity to integrate your brand into our solutions, and help patients navigate their health conditions.
Learn more →
Hospital TV advertising
WebMD TV, our waiting and in-room hospital TV solution, helps you reach your target audience and educate them on critical topics during their care journey.
Learn more →
