Hospital point of care advertising: Television
Engage, inform, and put patients at ease during times of stressful decisions with hospital advertising campaigns that provide education and answers from trusted resources. It’s how brands connect with patients and providers.
Reach patients with hospital advertising in waiting rooms and at bedside
Hospital point of care advertising allows you to reach patients after a life-changing event or surgery. That’s when your target audience is most open to information and ready to take action to improve their health.
On-air advertising capabilities include:
- 24/7 in-room patient education across five closed-circuit TV channels
- Channels are the in-room TV default in many locations
- 24/7 in-room patient education across five closed-circuit TV channels
- 180,000 + screens nationwide
- :30- to :90-second advertisement spots
- Digital sidebar advertising spots
- :05 to :15 billboard or bumper sponsorship opportunity
- Accompanying print advertising on our channel guides
Hospital TV Channels
We’re revolutionizing the in-hospital patient experience and moving patients to better outcomes.
WebMD TV, our waiting room and in-room channel, provides deeply moving health content that inspires and connects with individuals, leading to patient resilience during treatment and after. Engage and relax patients, while reinforcing hospital initiatives.
WebMD TV Patient Channel is the largest health education television network used by hospitals today. It informs patients, their families, and caregivers with empowering content. Subject matter is developed and reviewed annually by leading medical experts, ensuring accuracy and relevancy.
WebMD TV Patient Channel provides programming on diabetes, orthopedics, cardiology, pulmonology, oncology, quality of care, and wellness. It can help drive awareness and direct patients to speak with their in-hospital providers.
WebMD TV Heart Health Channel is an in-hospital cardiac patient channel focusing on recovery from heart-related events. From heart attack recovery and medication adherence to AFib and cholesterol management, the WebMD TV Heart Health Channel is recommended by cardiac providers to their patients and caregivers.
WebMD TV Heart Health Channel supports heart and stroke patients with high-quality educational programming. You can also target cardiac patients by specific disease type with contextual targeting.
We engage with 3.5 million expecting and new moms annually. Our prenatal and maternity education allows you to reach new and expecting moms at the point of birth.
WebMD TV Newborn Channel is a valuable resource for parents from pregnancy and delivery through post-discharge, providing the necessary knowledge to improve maternal health. WebMD TV Newborn Channel is preferred by brands wanting to reach a new mom during the life-changing perinatal moments.
Features and benefits of health education via in-hospital TV
Our programming on hospital room TVs is effective. We have the largest patient education network, reaching over 12 million patients and caregivers in hospitals annually. Results are impressive:
87%
of patients are interested in hearing about products to improve their health.
79%
of viewers found that programs and health-related content on hospital TVs helped them to better understand their health.
86%
of viewers watched programming when it was recommended by a nurse, doctor, or other healthcare professional.
87%
of hospital patients take action based on information from ad messaging.
Connect with patients with in-room TV
WebMD TV enables patients to easily access condition-specific educational content, better navigate complex hospital systems, and improve engagement in their own health journeys to improve outcomes.
Integrate for maximum effect
Advertising on hospital TV allows you to reach patients inside the hospital walls, but consider a fully integrated approach. TVs are just one of the many ways clinicians utilize our patient education. Adding your video and display ads to our digital platforms allows patients access to information from their own devices in the hospital and post-discharge, keeping your brand top of mind.
Engage patients in their treatment options
In-hospital TV has the power to influence action. Patients are more likely to purchase a product after seeing an ad for it in the hospital, and the vast majority of patients said they were interested in learning more about their condition.
- 68% of respondents are more interested in talking to their doctor about a medication that they see advertised.
- 67% of patients became interested in learning more about a prescription drug they saw advertised.
- Patients are 2x more likely to fill their prescriptions at the hospital pharmacy.
Souce: Predict Health 2022
Leverage other hospital point of care media touchpoints
Digital advertising
Deliver the right message at the right time in a patient’s journey and vastly grow your audience reach through our hospital point of care digital solutions.
Discover our digital →
Print advertising
Our print solutions offer an integrated opportunity to help patients navigate their health conditions.
See our advertising standards.
