Engaging the 65+ population in behavior change programs
As the American population ages, health plans are under increasing pressure to help their older members manage chronic conditions and improve health literacy, while reducing overall healthcare costs. This ebook:
- Explains why behavior change programs matter for older adults
- Shows how older adults engage with digital content
- Provides strategies to increase engagement in behavior change programs
There are also real-world examples of how behavior change programs can make a profound difference.
