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CLIENT STORY

Providing call support and measuring marketing impact

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From calls to conversions: A six-month success story

An academic medical center needed a partner to provide full service inbound and outbound call support, as well as measure the impact of their marketing campaigns. Using WebMD Ignite’s Contact Center, they were able to:

  • Manage and track referrals, and determine the value of each caller
  • Have agents schedule caller appointments
  • Determine downstream revenue once the patients were in the system

See how Contact Center helped them generate more than $1.5M in total contribution margin in just six months.

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