Medicare Advantage Solutions
Accelerate growth and maximize your operational advantage by engaging Medicare Advantage (MA) members more effectively across a slower-growth, higher-cost, loyalty-driven lifecycle.
Optimize the Medicare Advantage lifecycle
Winning Medicare Advantage plans engage members across the full lifecycle, from the Annual Enrollment Period (AEP) through Open Enrollment Period (OEP) and the rest of the year (ROY). WebMD Ignite supports this full-cycle approach by helping health plans attract new members, reduce rapid disenrollment, and reinforce confidence long after enrollment.
Through strategic audience targeting, campaign strategy, creative development, and omnichannel execution, plans can connect with priority audiences using messaging that aligns with their needs and decision stage.
Drive growth, retention, and performance
As enrollment growth slows, retention becomes a critical lever. WebMD Ignite solutions help plans minimize churn, strengthen satisfaction throughout the year, and support adherence, care engagement, and preventive health action.
Integrated engagement solutions support key Medicare Advantage priorities, including:
- AEP and Initial Enrollment Period (IEP) acquisition
- OEP retention and loyalty
- Star Ratings and Healthcare Effectiveness Data and Information Set (HEDIS) performance
- Utilization management and cost control
- Dual Eligible Special Needs Plan (D-SNP) and Chronic Condition Special Needs Plan (C-SNP) growth
Deliver trusted, scalable member education
Members expect guidance that is easy to understand, relevant to their needs, and available when questions arise. WebMD Ignite delivers clinically reviewed, health-literacy-optimized content across digital and care management touchpoints.
AI-powered interactivity, automation, and reminders streamline outreach while reducing operational burden. Education is delivered consistently across websites, portals, campaigns, and care workflows — supporting engagement at scale without adding complexity. Built-in dashboards give teams visibility into content engagement, topic interest, and behavior signals, helping optimize outreach strategies over time.
Activate members to drive measurable action
Engagement only creates value when it leads to action. WebMD Ignite helps plans move members from awareness to enrollment, care engagement, and benefit utilization through coordinated, behavior-driven outreach. Using segmentation, triggers, and omnichannel orchestration, plans can deliver timely nudges that encourage members to complete next-best actions, from plan selection to preventive screenings, medication adherence, and condition management.
Streamline care management to drive member engagement
A large Southern health plan worked with WebMD Ignite to integrate trusted, evidence-based education directly into its population health platform. The result was a simpler, more consistent way for care managers to engage members — without disrupting existing workflows.
With education embedded into daily processes, care managers reduced time spent searching for resources and increased time spent supporting members. The approach improved efficiency, expanded reach, and strengthened engagement at scale. Result highlights include a 25.6% year-over-year increase in care manager encounters. Read how this strategy automated manual efforts, offset printing and mailing costs, and supported accreditation reporting and member incentive programs.
