CLIENT STORY
Leveraging marketing and an outsourced contact center to attract new moms
Increasing OB preference in a competitive market
One of the nation’s largest non-profit academic healthcare organizations worked with WebMD Ignite to create a new patient acquisition strategy campaign. Successes included:
- Attracting new moms to its Women’s Services, which included a Child Birthing Center and Level II NICU
- Employing Ignite Contact Center to extend hours of availability, markedly increasing answered calls and conversions
- A 5x increase in ROI over two years
Read this client story to see how partnering with a contact center specially trained to support hospital service line growth can support your new patient acquisition campaigns.
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