CLIENT STORY

Improve member engagement and care management efficiency

A large health plan in the South partnered with WebMD Ignite to simplify care management workflows and deliver consistent, evidence-based education to members directly within its existing population health platform. The goal was to create a more reliable, efficient way for care managers to support members without disrupting established processes.

By integrating trusted education into daily workflows, care managers spent less time searching for information and more time engaging members. This shift drove meaningful gains in efficiency, expanded reach, and improved member engagement at scale.

Results at a glance:

• 25.6% increase in care manager encounters year over year
• 31.7% increase in education fulfillments
• 8.5% increase in digital fulfillments
• 9 million digital touchpoints delivered at scale

Read how this approach helped the plan automate manual efforts, offset printing and mailing costs, and support accreditation reporting and member incentive programs.