Get to know WebMD Ignite

We're revolutionizing the healthcare ecosystem by driving action, championing education, and connecting at every touchpoint along the health journey.

Driving growth from Discovery to Recovery

WebMD Ignite is the only full-service, healthcare-specific growth partner for health organizations, healthcare professionals, providers, and payers. We help guide people to better health at all stages of their journey, from Discovery to Recovery.

Our comprehensive expertise and breadth of capabilities create seamless, personalized health experiences that anticipate individual needs, empower action, and optimize outcomes. The result is enhanced brand reputation, deeper loyalty from consumers and healthcare providers, and increased lifetime value and demonstrable ROI for our clients.

Formed from a family of leading brands

WebMD, the most trusted online healthcare information provider, lets us reach more than 90% of the U.S. population and 2.2 million healthcare providers.

Medscape is the leading online global destination for physicians and healthcare professionals worldwide, offering the latest medical news and expert perspectives.

Vitals is a trusted healthcare resource that provides tools and information to consumers, enabling them to find the right doctor and schedule an appointment.

Acquired in 2020, Krames provides comprehensive health education content solutions that promote healthy behaviors and motivate patients throughout their health journey.

Pulsepoint is our programmatic advertising exchange. It provides real-time analytics, giving our clients greater flexibility to reach qualified audiences.

Acquired in 2022, Mercury Healthcare provides data-driven insights and strategic solutions, empowering health organizations to intelligently engage consumers and patients.

Healthwise

Acquired in 2024, Healthwise delivers a powerful offering of consumer health content to help healthcare organizations engage with and educate patients and members in their healthcare journey.

The trusted growth partner for:

Health systems

Health plans

Health associations

Government

Healthcare organizations

Who we help →

We help guide people to better health at all stages of their journey

We envision seamless health experiences that anticipate individual needs, empower action, and transform the entire journey. Better experiences lead to better outcomes. For everyone.