Patient retention is every bit as important as acquisition
As healthcare becomes increasingly consumer driven and access to care points proliferate, healthcare organizations and marketing teams must embrace their role in driving long-term loyalty.
The good news is that you likely already have many existing patients, and a wealth of information about them. As this ebook explains, successfully improving patient retention will be the result of:
- Understanding your current retention rates and being able to model the effect of improvements you make
- Developing actionable strategies and evolving them over time
- Having the means to measure and monitor success
