The 2025 eHealthcare Leadership Awards winners announced

In today’s fast-evolving digital landscape, healthcare organizations are working to deliver experiences that are not only informative but also engaging, personalized, and easy to navigate. From intuitive website design to interactive content and strategic marketing campaigns, digital excellence is now a critical part of connecting patients with the care they need.

At WebMD Ignite, we’re thrilled to celebrate several of our partners who were recognized at the 2025 eHealthcare Leadership Awards, which honor the very best in digital strategy, creative design, and patient experience across the healthcare industry. These awards spotlight organizations pushing the boundaries of what’s possible in healthcare marketing — combining empathy, innovation, and technology to create meaningful connections.

We’re proud to work with health systems that share our commitment to advancing innovation and patient-centered engagement. This year’s winners represent some of the most forward-thinking teams in healthcare, and we’re honored to have played a role in helping them bring their digital visions to life.

Best Digital Marketing Campaign

Recognizes digital-only campaigns that promote a service, product, rebranding, special event, or internal communications effort. Judged on goals, marketing content, creativity, and results.

• Platinum: Willis Knighton Health System

Supported by a combination of Care Finder, DX Provider Finder, and Ignite Growth Platform, this campaign delivered a personalized, trackable experience that drove measurable engagement and results.

Best Internet Home Page

Evaluates the homepage for design, navigation, usability, and strong branding to ensure easy access to key information.

• Gold: MercyOne (mercyone.org)
• Silver: Baton Rouge General (brgeneral.org)

Both homepages were powered by Digital Experience Engine, creating accessible, user-friendly, and visually engaging experiences that guide individuals seamlessly to the information they need.

Best Interactive and Rich Media

Recognizes engaging interactive features and technologies such as personalized web pages, e-newsletters, chatbots, video, audio, animations, virtual tours, and multimedia.

• Gold: MercyOne (mercyone.org/newsroom)

Built using Digital Experience Engine, the newsroom delivers multimedia-rich, interactive experiences that engage patients and foster ongoing relationships.

Best Healthcare Content

Evaluates the quality, balance, organization, and credibility of health information, including individual wellness and community health initiatives.

• Gold: Ascension (phl.ascension.org)

Powered by HealthHub, the site delivers credible, well-organized, and up-to-date content that informs and empowers patients and consumers to achieve better health outcomes.

Best Site Design

Highlights visually appealing, engaging website design that supports strong branding, excellent usability, and easy access to key information.

• Silver: WakeMed (wakemed.org)
• Silver: Riverview Health (riverview.org)
• Distinction: Baton Rouge General (brgeneral.org)
• Distinction: Tallahassee Memorial HealthCare (tmh.org)

All sites were designed with Digital Experience Engine to provide intuitive, attractive, and user-focused experiences. Seamless navigation, strong visual identity, and accessibility come together to create compelling, highly usable websites.

Best Provider Directory

Evaluates how easy it is to find a healthcare provider — physician, nurse, dentist, or other professional — who meets a consumer’s or referring physician’s needs. Judged on organization, completeness, engagement, and whether appointment requests are facilitated.

• Gold: Willis Knighton Health System (directory.wkhs.com)

Supported by DX Provider Finder, this directory helps consumers and patients quickly find the right provider and facilitates appointment requests with an easy-to-navigate, comprehensive layout.

In addition to the clients highlighted above, several other WebMD Ignite partners were also recognized at the 2025 eHealthcare Leadership Awards. While this piece spotlights a selection of award-winning clients, we celebrate all our partners’ achievements and their ongoing contributions to advancing healthcare innovation.

These recognitions reflect the dedication, creativity, and strategy that go into every digital touchpoint — whether it’s a redesigned website, a new content strategy, or a campaign that connects patients to the care they need most. At WebMD Ignite, we’re continually inspired by the innovation and leadership of the healthcare marketing teams we collaborate with. Congratulations to all our clients for setting the standard in delivering exceptional digital experiences that engage, educate, and empower consumers.

Want to elevate your healthcare digital strategy?

Our team at WebMD Ignite partners with health systems, healthcare organizations, health plans, associations, government entities, and health marketing agencies to create personalized, scalable, and trackable digital experiences that drive engagement and deliver results. Connect with us to explore how we can help your organization set a new standard in digital healthcare marketing.