Solutions for healthcare organizations

Healthcare solutions index

WebMD Ignite is a leading healthcare growth partner, empowering health systems, payers, government, associations and other healthcare organizations with data-driven insights across the full patient journey. Our proprietary technology, expansive reach, strategic targeting, business intelligence, and clinical education solutions are purpose-built to solve industry challenges. We help drive patient acquisition, foster loyalty, and improve health outcomes while enhancing operational efficiency.

Healthcare marketing solutions

Consumer acquisition solutions

Drive patient growth with targeted digital strategies that attract, convert, and retain health-focused consumers across the entire care journey.

• Intercept and convert high-value consumers seeking care with promoted physician profiles on WebMD and Vitals. (Care Finder)
• 24/7 medical and healthcare call center (Contact Center)
• Guaranteed digital patient acquisition (Edge Activation)
• Engage an audience seeking care with specialty physicians with WebMD’s physician directory and Vitals. (Physician Seeker)
• Promote physicians in your system who are accepting new patients through dynamic contextual ad placements on WebMD. (Physician Spotlight)

Consumer brand awareness solutions

Boost visibility and trust with high-impact digital campaigns that elevate your healthcare brand among engaged consumer audiences.

• Measure campaign effectiveness and impact on brand  KPIs. (Brand Lift Study)
• Generate consumer awareness with omni-channel programmatic media. (WebMD Ignite Programmatic)
• Generate targeted awareness amongst qualified health-education seeking audiences  on WebMD. (WebMD Media Contextual Audience Targeting)
• Engage health-focused audiences through high-impact video advertising on WebMD, the trusted platform for online health information. (WebMD Video Media)
• Enhance your health system's reputation with the WebMD Choice Awards, recognizing excellence based on patient and provider preferences across key specialties. (WebMD Patient Choice Awards)
• Engaging ad formats and premium placements are designed to maximize visibility and impact for healthcare brands on WebMD’s trusted platform. (WebMD Premium Ad Experiences)
• Reach targeted health consumers with Connected TV programmatic advertising. (WebMD Ignite Programmatic CTV)

Consumer engagement solutions

Drive meaningful connections through rich content experiences and interactive tools that engage, inform, and influence consumer decision-making along the health journey.

• Content and digital tools for healthcare websites that support consumers' need for clinically reviewed health and wellness education. (HealthHub)
• Custom email messaging to WebMD’s audience of engaged health-engaged consumers. (Branded Email)
• DX Web Components
  • Find -doctor tool (Digital Experience Doctor Finder)
  • Location-near-me tool (Digital ExperienceLocation Finder)
  • All-in-one event management tool (Events Management)
• High-converting hosted landing page for paid media & SEO campaigns (Campaign Landing Page & Microsites)
• Exclusive brand ownership of a curated collection of health education content on WebMD  (Patient Select)
• Health risk assessments (HealthAdvisor)
• Trusted adult and pediatric symptom checker tools are powered by clinical protocols, guiding members and patients to appropriate care — ER, urgent care, telehealth, or in-network providers. (Symptom Checker)
• Branded destination on WebMD features multi-page editorial content, traffic-driving tools, and exclusive media placements to maximize engagement and visibility. (Learning Center)
• Sponsored content provided by the brand, integrated into WebMD to deliver educational and promotional messaging aligned with your assets and audience engagement goals. (Promoted Page, Promoted Destination)

Healthcare provider brand reputation solutions

Improve awareness and reputation with strategic content and precision-targeted campaigns that reach key specialties and individual providers — building trust, influencing referrals, and supporting care decisions.

• Continuing medical education (Education CME/CE)
• Increase perceived reputation with omnichannel programmatic media to targeted healthcare professionals. (WebMD Ignite Programmatic)
• Reach targeted healthcare professionals with Connected TV programmatic advertising. (WebMD Ignite Programmatic - CTV)
• Tailored microsite experience on Medscape, designed to showcase your brand and deliver targeted clinical content to healthcare professionals. (InfoSite)
• Align your brand with trusted clinical content by sponsoring expert-led conference coverage on Medscape, reaching engaged healthcare professionals. (Conference Takeover)
• Reach and engage medical professionals through targeted display media on Medscape — trusted by HCPs for clinical content and decision support. (Medscape Media Contextual and Deterministic Targeting)
• Deliver custom email messaging to targeted healthcare professionals to drive awareness, education, and engagement. (EmailAlert)
• Maximize visibility with high SOV placements that target healthcare professionals within specific specialties on Medscape. (Network Specialty Takeover)
• Enhance your health system's reputation with the WebMD Choice Awards, recognizing excellence based on patient and provider preferences across key specialties. (WebMD Provider Choice Awards)
• Engage HCPs with clinically relevant native content integrated seamlessly into Medscape’s trusted editorial environment. (BrandAlert/360)

Healthcare provider referral solutions

Drive referral growth with data-driven strategies and targeted campaigns that connect referring providers to your specialists and services across priority geographies and specialties.

• Increase referral volume to providers by identifying high-propensity referral patterns across specialties and geographies. (Referral Growth Targeting)
• Reach healthcare professionals with 100% share-of-voice through interactive clinical quizzes designed to educate and engage. (Fast Five Quiz)
• Deliver targeted email messaging to healthcare providers to drive awareness and action. (EmailAlert)
• Engage HCPs with high-value native content seamlessly integrated into Medscape’s clinical environment. (BrandAlert/360)
• Highlight physicians currently accepting new patients to boost visibility and drive appointment volume. (Physician Spotlight)
• Showcase key clinical data and expert insights through research-driven video summaries of major medical conferences. (Conference ReCAP)
• Run cost-effective CPC campaigns targeting verified HCP audiences across Medscape’s trusted platform. (NativeCONNECT)
• Increase brand awareness with video content designed for healthcare professionals on Medscape. (NativeVIDEO)
• Amplify your presence with extended coverage and sponsorship of key medical conferences on Medscape. (Conference Package)

Learn more about our Marketing Solutions  →

Clinical solutions for healthcare

Education solutions for healthcare professionals

Empower clinicians and care managers with integrated, evidence-based tools to efficiently assign, track, and document patient education — improving care quality and workflow at scale.

• Integrate dynamic patient education into Epic workflows for streamlined clinical delivery (Ignite On FHIR )
• Equip care managers with trusted education resources to support members before, during, and after interactions. (Care Management Solution)
• Allow clinicians to easily view and assign patient education directly within the EHR. (EHR-integrated content delivery)
• Provide patients with on-demand access to relevant education through their health portal. (Infobutton EHR Integration)
• Find, edit, and download patient education content through a robust, full-service application. (Ignite On-Demand)
• Assign personalized education throughout every stage of the consumer health journey via CRM platforms. (CRM-integrated content delivery)

Access to education across the patient and member journey

 Interactive, user-friendly platforms that deliver, promote, and track health education engagement for patients and health plan members.

• Connect patients with personalized education assigned by their care team through Epic MyChart. (Patient Portal Integration for Epic MyChart)
• Deliver secure, targeted education to members during care interactions and at scale. (Communicate)
• Support patient learning with videos and articles aligned to key health objectives. (HealthClips Online)
• Engage audiences with health education and wellness content via in-facility broadcast channels. (WebMD TV)

Learn more about our Clinical Solutions  →

Content solutions for healthcare

A comprehensive collection of patient and member education designed to inform, prepare, and reinforce understanding of health conditions and care — delivered across multiple platforms in accessible formats. All content is written at a 4th–7th grade reading level, enhanced with medical imagery, and available in multiple languages to support health literacy at scale.

Digital clinical collections (includes products powered by Ignite and partners)

• Help health consumers navigate a condition or procedure from initial discussion or diagnosis through treatment, discharge, rehabilitation, recovery and on-going management.  (HealthSheets)
• Increase engagement and  understanding using 3D/2D animated videos in English & Spanish (35 sec–3 min) covering key procedures, conditions and behavioral health topics with specialty coverage for  children, teens, adults and seniors. (HealthClips)
• Deliver essential discharge instructions to guide patients in post-care management, symptom awareness, and when to seek further medical help. (Patient discharge instructions)
• Highly customizable or print-ready, evidence-based  health consumer education  in multiple formats across 20+ key health topics and 600+ titles supports  health literacy, patient engagement, and population health initiatives. (HealthPrints)
• Shop print educational materials in multiple formats, such as flyers, brochures, convenient print packs of best-selling educational materials, and more, covering 20+ key health topics through a seamless self-service online print education store. (Ignite Store)

Digital consumer collections

• Leverage essential digital engagement tools to help improve health literacy and empower patients along their journey. Digital content from consumer health articles, videos, symptom checkers, risk assessments, and more can be integrated into websites, applications, and marketing workflows. (HealthHub collection)

Interactive content

• Deliver an engaging, avatar-driven learning experience for patients and members with interactive, multimedia content tools built on medically reviewed education — designed to improve health understanding through personalized, immersive experiences. (HealthInteractive)

Customized content

• Fully customized print and digital content — including publications, newsletters, infographics, licensed assets, and white-label materials — professionally developed to align with specific brand, messaging, and audience goals. (Custom Content)

Learn more about our Content Solutions  →

Analytics solutions for healthcare

• Build and activate high-value consumer health audiences with powerful targeting tools informed by real behavioral, clinical, and engagement data. (Audience Insights)
• Optimize healthcare marketing with real-time visibility into campaign performance, audience engagement, and ROI across channels. (Campaign Performance Insights)
• Gain deep insights into national healthcare consumer segments with always-on analytics to inform strategy and refine targeting. (Consumer IQ)
• Data-driven analysis to uncover growth opportunities and inform strategic decisions based on consumer behavior, needs, and market gaps. (Consumer Opportunity Analysis)
• Comprehensive healthcare intelligence combining consumer, patient, and market analytics guides strategic planning and outreach. (Market Planner Insights)
• Predictive analytics solution that identifies high-value patients and reveals retention strategies to improve loyalty and lifetime value. (Retention IQ)
• Referral intelligence platform that uncovers patterns, surfaces growth opportunities, and delivers actionable insights to expand referral networks. (Referral Growth Analytics)

Learn more about our Analytics Solutions  →

Healthcare platform solutions

• Power your healthcare digital strategy with WebMD Ignite’s DXE — a HIPAA-ready CMS that enables personalized, no-code content experiences across sites and apps. (Digital Experience Engine (DXE)
• Ignite Growth Platform is a healthcare CRM that drives personalized outreach and measurable growth using rich healthcare data and real-time insights. (Ignite Growth Platform)
• WebMD Ignite’s BrandSafe Analytics enables HIPAA-compliant web tracking for healthcare marketers, ensuring privacy while powering effective digital campaigns. (BrandSafe Analytics)
• Ignite Data Solutions (Ignite DaaS Solutions) delivers ready-to-use enriched data and actionable intelligence to power smarter decisions and accelerate business growth.

Learn more about our Platform Solutions  →