Solutions for healthcare organizations

WebMD Ignite combines best-in-class technology, proven industry expertise, and unparalleled digital reach through the WebMD brand (the most trusted online healthcare information provider) to offer comprehensive solutions to our valued healthcare client partners.

Healthcare solutions index

We provide best-in-industry services and solutions for health systems, health plans, health associations, government, and other healthcare organizations. Regardless of where your organization is interested in growing or improving, our suite of healthcare solutions are curated to better serve you and your target consumers from Discovery to Recovery.

Healthcare Marketing Solutions

Consumer Acquisition Solutions

• Physician profiles for patient acquisition (Care Finder)
• Medical and healthcare call center (Contact Center)
• Digital patient acquisition (Edge Activation)
• Specialty physician profile targeting (Physician Seeker)
• Promote physicians accepting patients (Physician Spotlight)

Consumer Brand Awareness Solutions

• Measure campaign effectiveness (Brand Lift Study)
• Generate consumer awareness with display media (Ignite Programmatic)
• Generate awareness with geo-targeting (WebMD Media Contextual Audience Targeting)
• Generate consumer awareness with video (WebMD Video Media)
• Healthcare excellence awards (WebMD Patient Choice Awards)
• Engaging healthcare advertising (WebMD Premium Ad Experiences)
• Streaming TV advertising targeting healthcare consumers (Ignite Programmatic Connected TV)

Consumer Engagement Solutions

• Health and wellness education (HealthHub)
• Custom email messaging to healthcare consumers (Branded Email)
• Full-service healthcare content (DNA Brand Studio)
• DX Web Components
  • Find a doctor tool (DX Doctor Finder)
  • Location near me tool (DX Location Finder)
  • All-in-one event management tool (Events Management)
• Standalone service line and campaign web page (Campaign Landing Page & Microsites)
• Curated content for strong SEO (Patient Select)
• Health risk assessments (HealthAdvisor)
• Medical symptom checker tool (Symptom Checker)
• Curated healthcare editorial (Learning Center)
• Increase engagement and brand recognition (Promoted Page, Promoted Destination)

Healthcare Provider Brand Reputation Solutions

• Continuing medical education (Education CME/CE)
• Targeted healthcare provider media (Ignite Programmatic)
• Streaming TV advertising targeting healthcare providers (Ignite Programmatic Connected TV)
• Custom microsite (InfoSite)
• Interactivity that drives healthcare provider engagement (MedscapeLIVE!)
• Generate healthcare provider awareness with display media (Medscape Media Contextual and Deterministic Targeting)
• Custom email messaging to healthcare providers (EmailAlert)
• High SOV targeting healthcare providers (Network Specialty Takeover)
• Healthcare quality provider awards (WebMD Provider Choice Awards)
• Native content to healthcare providers (BrandAlert/360)

Healthcare Provider Referral Solutions

• Increase referral volume (Referral Growth Targeting)
• 100% SOV physician targeting (Fast Five Quiz)
• Custom email messaging to healthcare providers (EmailAlert)
• Native content to healthcare providers (BrandAlert/360)
• Promote physicians accepting patients (Physician Spotlight)
• Research and evidence based videos (Conference ReCAP)
• Custom CPC targeting (NativeCONNECT)
• Generate provider awareness with video (NativeVIDEO)
• Extended conference coverage and sponsorship (Conference Package)
• Newsletter media to healthcare providers (Newsletter Roadblock)

Learn more about our Marketing Solutions  →

Clinical Solutions for Healthcare

IntegratEd Solutions

• CRM-integrated content delivery
• EHR-integrated content delivery
• EHR-integrated delivery for Epic (Ignite on FHIR)
• Infobutton EHR Integration
• On-demand content delivery (Ignite On-Demand)

ConnectEd Solutions

• Automated education outreach (Direct to Patient Automated Education)

EngagedEd Solutions

• Online access for video-based learning (HealthClips Online)
• Patient portal education delivery (Portal Plug-In)
• Looped broadcast education channels (WebMD TV)

InformEd Solutions

• Mobile clinical research aggregator for healthcare professionals (QxMD)

Learn more about our Clinical Solutions  →

Content Solutions for Healthcare

Digital Clinical Collections

• Health teaching sheets (HealthSheets)
• Video patient education (HealthClips)
• Print patient education (HealthPrints)
• Direct purchasing for print patient education (Krames Store)
• Patient discharge instructions (ExitWriter)

Digital Consumer Collections

• Consumer health articles, videos, symptom checkers and more (HealthHub collection)

Interactive Content

• Interactive educational content technology (HealthInteractive)

Customized Content

• Custom publications, newsletters, web content, and more (Custom content creation)
• Include, manage, and distribute your own education content (Media management)

Learn more about our Content Solutions  →

Analytics Solutions for Healthcare

• Healthcare consumer audience targeting and creation (Audience Insights)
• Real-time campaign performance (Campaign Performance Insights)
• Identify consumer healthcare segments (Consumer IQ)
• Healthcare consumer growth opportunity (Consumer Opportunity Analysis)
• Healthcare consumer, patient, and market intelligence (Market Planner Insights)
• Patient retention metrics (Retention IQ)
• Referral growth opportunity (Referral Growth Analytics)

Learn more about our Analytics Solutions  →

Healthcare Platform Solutions

• Healthcare CMS (Digital Experience Engine (DXE)
• Healthcare CRM (Ignite Growth Platform)
• HIPAA-compliant web-tracking (BrandSafe Analytics)
• Data-as-a-service (DaaS Solutions) (Ignite Growth Platform)

Learn more about our Platform Solutions  →