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Best practices in referral marketing

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The value of provider referrals for patient acquisition

Referral leakage is a major challenge. The financial incentives are significant given the opportunity to claim what should be captive revenue:

  • 55-65% of referrals are sent to out-of-network providers
  • Patients sent out-of-network adds up, costing between $821,000 to $971,000 per physician
  • Hospitals lose, on average, 10-30% of its revenue to patient leakage, and ¼ of them don’t even track lost revenue

In this quick guide, you’ll learn five digital marketing best practices you can use to improve provider engagement.

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Take advantage of another helpful resource:

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Why healthcare organizations should take an 'always on' approach


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