Consumers want (and demand) a personalized experience
Attract consumers by giving them what they want. This ebook explores the four data categories that drive digital experience. You’ll learn about:
- Ambient data
- Behavioral data
- User-provided data
- System-integrated data
Each of these categories will help you identify distinct consumer behaviors, habits, and tactics to personalize your website. Understanding your consumers builds loyalty and trust with them, helping your organization achieve personalization success.
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