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Inclusive language guidelines

Our specific content guidelines ensure all patient and member education incorporates inclusivity in language and imagery.

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Senior couple using tablet

Champion diversity, inclusivity, belonging, and accessibility

Providing inclusive content is more than just a matter of respect and consideration — it’s key to improving outcomes and reducing health disparities. When patients,members, and caregivers see themselves and their experiences reflected in the content they encounter, they’re more likely to trust and engage with that content. Representation matters. The accessibility and relevancy of the content we provide to the populations we served directly leads to better comprehension and results.

Serve the diversity of patient communities

We create content that empowers all patients to become active participants in their health journeys. Making diversity, equity, inclusion, and belonging a pillar of our patient education strengthens our commitment to holistic, patient-centered care.

Our content collections encompass a broad spectrum of media, topics, languages, and literacy levels. Every experience of patient education that we offer — text, audio, video, image-based, or interactive — is designed to reflect the concerns of our diverse audiences. This ensures that each patient feels seen, understood, and armed with the information they need to participate actively in their care in the way that is best for them, their families, and their communities.

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Learn more about how we prioritize representation in our content 

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