Smarter Care with AI: 2025 MHK Client Summit Highlights
WebMD Ignite sponsored this year’s MHK Client Summit, where health plan leaders and innovators gathered to share insights on the future of healthcare technology and care management. The event brought together organizations committed to improving how we deliver personalized member experiences that drive better health outcomes.
A major highlight for our team was the opportunity to lead a featured session: "Leveraging AI for smarter, personalized care management." We explored how artificial intelligence is transforming the way care managers identify member needs, prioritize outreach, and tailor engagement — ultimately enabling better outcomes and more efficient use of resources.
Here are a 4 key themes and takeaways from the event:
1. AI is moving from buzzword to business driver
Our session reflected a clear trend: healthcare organizations are moving beyond exploring AI — they're starting to deploy it in ways that directly improve care delivery. From predicting member risk to customizing communication strategies, AI enables care managers to act earlier, with greater precision.
2. Personalization isn’t optional — it’s expected
Today’s members expect experiences that are tailored to their individual needs. AI makes this possible at scale by analyzing behavioral, clinical, and demographic data. Our care management solutions show how organizations can turn these insights into action — without adding complexity to existing workflows.
3. Care managers need smarter tools, not more tools
With so many technologies competing for attention, it’s essential to provide care teams with tools that simplify their workflow rather than add to it. Our session emphasized how AI-powered solutions can integrate seamlessly into existing systems, enhancing decision-making without increasing administrative burden.
4. Partnerships drive progress
A recurring theme throughout the summit: meaningful innovation requires collaboration. Whether between health plans and vendors or care teams and technology partners, success depends on shared goals and seamless integration. At WebMD Ignite, we go beyond being a vendor—we’re a trusted partner. Our evidence-based, easy-to-understand education solutions integrate into care management workflows to improve outcomes and reduce costs.
We’re grateful to MHK for hosting such a forward-thinking event, and to the many attendees who joined us to explore how AI is reshaping care management. WebMD Ignite remains committed to delivering trusted education and tools that empower individuals to make informed decisions.
Through our partnership with MHK, Ignite’s resources are integrated into the MHK CareProminence™ platform — helping care teams engage members with meaningful education that drives behavior change, improves outcomes, and lowers costs for health plans.
If you missed us at the summit, or want to learn more about how WebMD Ignite empowers smarter decisions and ignites action, let’s connect. We’d love to continue the conversation.
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