A Guide to Impactful Multi-Channel Marketing in Healthcare

Editor's Note: This blog was published prior to the transition to WebMD Ignite.

In today’s healthcare marketing landscape, customers and patients have a lot of choices in how they interact with your organization. They engage across traditional channels, like in-person communication, direct mailers, and call centers. Customers also engage digitally – through a hospital’s website, blog, or social media.

This fractured landscape sometimes leads to disjointed experiences that frustrate customers and cause them to seek alternative options. However, well-planned multi-channel marketing campaigns minimize this possibility and instead give healthcare customers connected journeys across channels.

Multi-channel marketing campaigns mimic consumer behavior, which, according to a Forbes report, is trending toward using many platforms to research and interact with companies prior to purchase. In fact, 72 percent of consumers report that they prefer to connect with businesses across multiple channels.

Not only do multi-channel healthcare campaigns appeal to customers, but they provide valuable benefits for your organization.