Dismiss Modal
Pulse Turnkey healthcare optimization designed to maximize ROI in a dynamic landscape.
Agency Services Reach the right audiences, convert interest into measurable action.
Edge Activation Attract healthcare consumers online leveraging media providers and custom content. Guaranteed.
Brandsafe Analytics Continue your high-performance marketing, while supporting patient privacy and HIPAA compliance.
Care Finder Generate guaranteed leads through enhanced provider profiles and live agents managing patient intake.
Programmatic Zero-waste media solutions to efficiently target high-quality consumer and HCP audiences.
Choice Awards Find out how your health system ranks based on the perceptions of patients and providers.
Medscape Media Bolster brand awareness with display media targeted to the specialists most influential to your organization.
HealthHub Deploy award-winning, clinically reviewed articles, images, tools, and videos from our trusted health education resources.
HealthAdvisor Promote early intervention and reduce chronic conditions with personalized health risk assessments.
BrandAlert 360 Maximize reach to your target audience with multichannel messaging via onsite, app, and strategic email channels.
Referral Growth Targeting Reach high-value providers for increased referrals to specialty providers and crucial service lines.
Ignite Pulse Turnkey activation & optimization
Ignite Pulse
Request a Demo
Health systems Enhance efficiency, engage patients, and gain insights to strengthen brand performance enterprise-wide.
Health plans Attract and retain members while improving engagement and outcomes to increase satisfaction.
Health associations Grow membership and strengthen brand through consistent messaging for diverse audiences and initiatives.
Government Optimize engagement, outcomes, and costs, increasing satisfaction for military, veterans, at-risk populations.
Healthcare organizations We support diverse providers improving brand strength, patient engagement, efficiency, cost reduction, and growth.
Health marketing agencies Turn client goals into measurable wins your clients can see.
HCIC Backstage Pass Webinar Use AI to maximize ROI.
HCIC Backstage Pass Webinar
Watch Now
Success Stories Reach the right audiences, convert interest into measurable action
Help Center Get instant answers, expert support, and resources to maximize your success with our solutions.
Get the Guide Reclaim the digital front door.
Get the Guide
Download Now
WebMD Ignite Careers Help us transform healthcare
WebMD Ignite Careers
Start Your Journey

It’s hard to believe it’s just been a year since the creation of WebMD Ignite. We formed Ignite to guide people to better health, driving growth for our client partners at all stages of the journey. Ignite is now the preeminent growth and engagement platform for healthcare organizations from providers to health plans. 

But how did we get here? It was the culmination of a lot of planning, hard work, and perhaps even a little good old fashioned luck. 

Aligning unique healthcare assets to positively impact outcomes 

The strength of our organization begins with the incredible reach and influence of the WebMD brand. Then we combined it with the data, software, content and activation solutions of Healthwise, Mercury Healthcare, Krames, and other market leaders in the healthcare arena. The resulting platform — known as WebMD Ignite — reaches, actively engages and influences people at every touchpoint along their health journey. 

Today WebMD Ignite proudly works with 95% of the top 40 largest health systems across the country. Additionally, we provide our industry-leading content solutions to 85% of the top 20 health plans. It’s our ability to create seamless health experiences that engages consumers and influences outcomes at every moment that matters that truly sets us apart. Ignite offers: 

  • The largest, most extensible healthcare audience
  • Unparalleled levels and layers of data across consumers, patients, members, and healthcare professionals
  • The broadest, deepest, highest-quality, patient-oriented clinical content corpus
  • The industry-leading decisioning engine, empowering smarter healthcare choices

Success is a team effort 

No significant undertaking, especially a grand ambition like ours of being a force for good and trusted resource for every health journey is an easy path. But WebMD Ignite has flourished in our first year, thanks to the support, collaboration, and dedication of our clients, employees, and industry partners. 

"We have created something truly unique in the healthcare ecosystem," said Ann Bilyew, EVP, Health and President, Healthcare Solutions Group for Internet Brands/WebMD." As one holistic organization, WebMD Ignite possesses the exclusive ability to inform every decision point along an individual’s unique personal journey, motivating action and inspiring positive behavior. It’s been a monumental first year, for both us and the industry, and yet it’s really just the first step. We believe the success of our organization and our client partners bodes well for the future of healthcare.” 

In the spirit of great beginnings, we invite you to learn more about us and how we can help drive growth for your health organization. Simply reach out here.