Build loyalty and extend your voice of expertise with WebMD Ignite’s solutions for ongoing personalization and omnichannel engagement.
DRIVING GROWTH
From Discovery to Recovery
We help healthcare organizations create seamless health experiences that engage patients and members, optimize outcomes, and build lifetime value.
Leverage zero-waste media for maximum marketing impact
WebMD Ignite Programmatic delivers zero-waste media solutions to efficiently target high-quality consumer and healthcare professional audiences.
Solutions for every stage of the healthcare journey
From Discovery to Recovery, WebMD Ignite excels at two things: we help healthcare organizations grow — and we educate patients, members, and clinicians throughout the healthcare journey. From this expertise, we’ve created two distinct solutions, Ignite Activation and Ignite Education.
Deliver better experiences, build loyalty, improve organizational performance, and enhance your brand.
Improve engagement with comprehensive, clinically reviewed health content, delivered across multichannel touchpoints.
Who we help
Health Plans
Expand your organization by attracting new members, retaining existing ones, optimizing their engagement, and improving outcomes to increase satisfaction.
Health Associations
Drive member growth and share your mission, activities, and achievements through customized, consistent messaging across all your outreach efforts.
Government
Optimize engagement, improve outcomes, reduce costs, and increase satisfaction for active military members, veterans, and at-risk populations.
Other Points of Care
Optimize brand development and growth strategies, engagement, and efficiencies for post-acute care facilities, mental and behavioral health providers, physician groups, surgery centers, urgent cares, and home health services.
Agencies
Guide the marketing strategies and initiatives of the healthcare organizations you represent, so they thrive in a growing and increasingly competitive marketplace.
Connect with individuals at every stage of their journey
WebMD Ignite is the only partner that can enable you to engage, attract, guide, educate, and retain health consumers throughout the entire health journey.
The WebMD difference
Because 80% of consumers start their healthcare journey online, strong digital engagement is critical in the healthcare industry. With the authority of WebMD (the most trusted online healthcare information provider) as our foundation, WebMD Ignite helps healthcare organizations develop a consistent brand experience. Unrivaled reach, clinically reviewed content, and innovative methods for delivery allow us to:
Reach more than
98%
of U.S. health-focused consumers
Reach
3.2M
healthcare professionals
Offer
250
trained clinical propensity models
Provide award-winning clinical education content with more than
30,000
structured content topics
Deliver video content to
230K+
hospital television screens
Achieve measurable results
Our customers have seen the following results from our solutions1:
7:1
return on investment
36%
greater patient retention
5-25%
reduction in patient leakage
69%
had higher HCAHPS scores than their local competitors
85%
had lower lengths of stay compared to their local competitors
Ready to ignite your consumer experience?
Our team knows how to develop meaningful experiences throughout the health journey. Let us put our expertise to work for you.
