Health Education & Access for Rural Transformation (HEART)

RHT investments create new programs. WebMD Ignite helps rural organizations turn those programs into participation, from enrollment through sustained engagement, without adding work for care teams or IT.

Turn RHT investments into participation

RHT funding creates the opportunity to expand services, strengthen care delivery, and reach more people. But a program only creates impact when people know it exists, understand why it matters, and take part.

That is where many rural organizations face a practical challenge. A program may be ready to launch, but people may not know it is available, may not see that it is right for them, or may enroll once and then disengage.

WebMD Ignite helps rural organizations bridge that gap. Through HEART, our RHT-specific approach, we combine trusted health education with scalable engagement to help people move from awareness to action across the care journey, including before a visit, at the point of care, after discharge, during remote care, and at home.

The goal is simple: help more people find and use the programs RHT investments make possible.

Let’s compare notes on your RHT priorities →

Support CMS RHT priorities with scalable education and engagement

RHT programs span a wide range of needs, from prevention and chronic disease management to maternal health and behavioral health. Supporting people consistently across those priorities can be difficult when clinical and technical resources are already stretched.

WebMD Ignite extends limited resources through clinically validated, multilingual, culturally appropriate education and interactive experiences. Delivered through the channels people already use, these capabilities help reinforce care plans and support the next step.

That gives rural organizations a practical way to reinforce care plans and support self-management without creating a new layer of work for clinical teams.

Let’s talk scalability and engagement →
 

Reach people through the systems you already use

Launching a program is one challenge. Making it part of people’s everyday experience is another, especially when IT and care teams are already stretched.

WebMD Ignite brings education and engagement into the channels rural organizations already use, including care management, telehealth, and remote monitoring. Turnkey applications and workflow integrations are designed to fit existing environments without custom development. Interactive touchpoints, including health risk assessments and AI-powered companions, can encourage participation while helping organizations understand what people may need next.

Let's talk through your activation challenges →
 

See what is working and where to focus next

RHT success is about more than reach. Organizations need to know whether people are using programs, where engagement is strongest, and where more support may be needed.

WebMD Ignite pairs trusted education with built-in analytics that show clinician usage, content adoption, and consumer engagement while protecting sensitive health information. These insights help organizations see what is resonating, where people drop off, and where added support may improve results. Over time, they can help refine programs, strengthen engagement, and build a clearer case for sustained investment.

Let's compare measurement priorities →

A partner who understands collaborative care

As RHT moves into Year 2, the challenge becomes less about launching programs and more about making them work together across providers, public health agencies, and community organizations. 

WebMD Ignite knows that complexity firsthand. We helped build the Collaborative Care Network™ (CCN) with CCS Health and Medicine for the Greater Good, a locally governed model that brings providers, public health, and community organizations together around shared priorities. 

That experience shapes how we work with rural organizations today. We start with local goals, then align education and engagement strategies to the partners, systems, and resources already in place.

Your transformation plan is in place. Now it is about turning it into sustained action.

Plan for what comes next →