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WebMD Ignite and Healthwise joint logo

WebMD Health Corp. acquires Healthwise, Incorporated’s operating assets, building on leadership in member and patient engagement solutions

WebMD Health Corp., an Internet Brands company and a leader in health information services for consumers, physicians and other healthcare professionals, today announced it has joined forces with Healthwise, Incorporated, the patient and member health education and engagement company, through the acquisition of Healthwise's current operating assets.

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Connect with individuals at every stage of their journey

WebMD Ignite is the only partner that can enable you to engage, attract, guide, educate, and retain health consumers throughout the entire health journey.

Solutions for every stage of the healthcare journey

Marketing Solutions

Marketing Solutions

Attract and nurture individuals.

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Clinical Solutions

Enhance clinical efficiency and health outcomes.

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Platform Solutions

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Analytics Solutions

Optimize growth and improve efficiency.

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Content Solutions

Improve health literacy, equity, and outcomes.

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The WebMD difference

Because 80% of consumers start their healthcare journey online, strong digital engagement is critical. Our relationship with WebMD, the most trusted online healthcare information provider, lets us help healthcare organizations develop a consistent brand experience. Our unrivaled audience base, clinically reviewed content and innovative methods for delivery allow us to:

Cover more than


of the U.S. population with 110B impressions




physician and healthcare providers



trained clinical propensity models

Deliver video content to


hospital television screens

Achieve measurable results

Our customers have seen the following results from our solutions1:


return on investment1


greater patient retention1


reduction in patient leakage1


had higher HCAHPS scores than their local competitors2


had lower lengths of stay compared to their local competitors

1 Mercury Healthcare internal data 2 Krames HCHAPS Impact Report

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