GUIDE
GUIDE
Election ads are flooding the market. Break through anyway.
Political advertising is projected to hit a record $11.6 billion this cycle, and most of it lands between August and November. That's on par with healthcare's critical year-end window. Health systems are pushing year-end campaigns before deductibles reset or FSA funds expire. Health plans are working to win and keep members. Every organization is working to stay visible.
Paying more for the same reach won't fix that. A smarter, more adaptive strategy will.
Our guide, The election-year attention crunch: How healthcare marketers can protect reach, performance, and growth in the fall of 2026, shows you how to:
- Pinpoint markets where political pressure collides with your growth priorities
- Focus spend on the audiences that matter most to your goals
- Build flexibility into your channel mix before conditions shift
- Tie media decisions to patients, members, and revenue, not just impressions
The pressure will pass. The standard won't.
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