Explore an emerging healthcare advertising channel
WebMD Ignite helps eligible healthcare organizations explore advertising on ChatGPT as consumers discover services, consider care options, and evaluate next steps. We combine healthcare marketing expertise, campaign management, and structured testing to help you assess this emerging channel, measure results, and make informed decisions about future investment.
Extend your existing marketing mix with a disciplined approach to exploring ChatGPT advertising.
- Reach consumers during active discovery: Connect with people as they explore services, consider treatment options, and research care resources, creating opportunities to introduce your organization when it may be relevant to their next step.
- Put healthcare audience expertise to work: Apply the audience strategy and healthcare marketing expertise trusted by more than 1,000 hospital, health system, and direct-to-consumer provider clients to explore this emerging channel.
- Deliver a more natural advertising experience: Contextually relevant sponsored placements introduce your organization within the ChatGPT experience while remaining clearly separate from ChatGPT’s responses.
- Respect sensitive health conversations: Advertising placement restrictions help keep sponsored content away from sensitive personal health discussions, supporting a more thoughtful approach to reaching consumers.
- Turn your experience into actionable learning: Develop a clear test plan across eligible service lines, messaging, and audiences. Use creative and landing-page recommendations, campaign management, and available performance data to evaluate engagement, compare results with existing marketing channels where appropriate, and identify future investment opportunities.
