Measurement and verification for hospital point of care advertising
Understand the impact of your brand's hospital advertising campaigns, backed by third-party research.
Comprehend the transparent, validated effectiveness of point of care advertising
Do you know the ROI of your point of care advertising campaigns? How about brand recall? And how do you know the content you’re advertising is high-quality and accurate?
At WebMD Ignite, we pride ourselves on transparency. We partner with third-party auditing and research organizations regularly to verify that our in-hospital point of care advertising offerings are having the impact we and our advertisers expect. In two separate and recent studies, Predict Health interviewed healthcare providers from our 2,000 hospital network and surveyed patients and their caregivers who required an overnight hospital stay in our network.
Read more about the results of both studies in our ebook, “Channels of Wisdom for Point of Care.”
To prove the effectiveness of point of care advertising, we spoke to:
2,000
hospitals
12,000,000
patients
500K
healthcare providers
Measure ROI and brand recall
Measuring the success of point of care strategies can be complex: it requires research expertise from the methodology and implementation down to the data analysis and synthesis. We can help you through this process to carry campaign-level ROI or brand recall studies with partners such as IQVIA, Symphony, and Crossix. You may already have processes in place to carry out research. In that case, we can provide you with access to data collected in our network.
Our verification standards
Your point of care advertising strategy is only as good as the network where your brand appears. We’re proud to work with the Alliance for Audited Media to audit advertising campaigns and ensure our hospital network meets the highest standards for quality and verified circulation.
We are proud to have our print materials certified by the Point of Care Marketing Association, the standard-bearers of the Point of Care media channel.
Hospital point-of-care media touchpoints
Hospital TV advertising
WebMD TV, our waiting and in-room hospital TV solution, helps you reach your target audience and educate them on critical topics during their care journey.
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Digital advertising
Deliver the right message at the right time in a patient’s journey, and vastly grow your audience reach through our hospital point of care digital solutions.
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Print advertising
Our print solutions offer an integrated opportunity to help patients navigate their health conditions.
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