CLIENT STORY
CLIENT STORY
Staying competitive across seven high-value service lines
An academic medical center in the Southeast was seeking new ways to drive patient visits on a limited budget. Partnering with WebMD Ignite, the team launched an omnichannel campaign that:
- Crafted messaging to engage and convert across seven service lines
- Guaranteed leads while eliminating budget overages
- Utilized Ignite Contact Center to field inbound calls and qualify leads
- Leveraged Ignite Growth Platform to maintain ongoing communication and generate predictable cost-per-acquisition and lifetime value
Read how this campaign delivered more than $23M in total contribution margin, an ROI of 13.73:1, and significant downstream utilization across multiple service lines.
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