CLIENT STORY

Driving timelier treatment through engaging experiences

A health system in Illinois wanted to focus on the importance of cancer prevention and the convenience of receiving cancer screenings. Utilizing multiple touchpoints, including direct mail, email, paid search, social media, targeted display, and health risk assessments, the campaign:

• Led consumers to one of three oncology websites with relevant cancer content
• Leveraged segmentation and clinically based predictive models to identify consumers who were most likely to be interested in content and services related to breast, lung, or colon cancer
• Promoted awareness, reminded recipients of overdue screenings, and provided available next steps

Read this client story to learn how the campaign drastically increased oncology encounter volume, driving more than $10 million in contribution margin, an ROI of 41:1, and $1.7 million in additional downstream revenue.