CLIENT STORY

Channel integration multiplies new patient opportunities and results

The marketing team from a large healthcare system leveraged WebMD Ignite predictive patient models to identify ideal targets for a cardiac campaign. The campaign:

• Identified consumers with the age, gender, and other demographic attributes indicating a need for cardiac services
• Reached target audiences via paid search, social media, email, direct mail, and display
• Used health risk assessments as a catalyst for action
• Nurtured individuals who expressed interest but did not immediately schedule an appointment

Read how the campaign generated more than 4,400 encounters and over $5M in contribution margin.